Monday, December 18, 2017

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First Chinese soccer star Deng Hanwen signed by Umbro

Chinese soccer star player Deng Hanwen has signed a personal endorsement deal with sportswear brand Umbro. Deng, who currently plays for Chinese Super League (CSL)...

Formula E signs Goodform for global data growth, fan engagement

Formula E has appointed Goodform to drive global data growth and fan engagement. Goodform will be focused on building a better understanding of the current...

Pyeonchang 2018-Beijing 2022 OCs sign cooperation MoU

The Organising Committees of Pyeongchang 2018 and Beijing 2022 have signed A Memorandum of Understanding (MoU) at Beijing, China. The hosts of the next two...

PT Usha seeks crowd funding to keep her school running

India’s former track queen PT Usha has sought crown funding to raise INR 20 lakh for young trainers at her school. The Payyoli Express in...

Indian cricketers and their luxury homes

The luxury apartment in Mumbai’s Worli area is in news newly-weds Virat Kohli and Anushka Sharma will be heading to settle in their dream...

Under pressure from Amazon, Sky-BT sign channel sharing deal

The media landscape is surely changing. More so the sports broadcasting. Global digital platforms are emerging as a big threat to the traditional sports...

Star launches #SmashTheHouseDown badminton league campaign

As the third edition of the marquee badminton tournament is around the corner, the #Baddies are back to #SmashTheHouseDown, in a new film released...

Reliance Entertainment releases WWE Mayhem app

Reliance Games has partnered with World Wrestling Entertainment (WWE) to launch 'WWE Mayhem' over-the-top, arcade-style action game that features WWE superstars and legends. The...

INDIA SPORTS BUSINESS

MTV signs broadcast deal with Super Fight League

MTV and Super Fight League have inked a deal to broadcast the Indian mixed martial arts competition on the music, reality, and youth culture...

Reliance Foundation Jr NBA programme to engage 4.5m

The National Basketball Association has announced the return of The Reliance Foundation Jr. NBA programme, a comprehensive youth basketball initiative that applies the values...

GLOBAL SPORTS BUSINESS

ITW acquires in-stadia advertising rights for CSA

ITW Consulting has acquired in-stadia advertising rights for the Indian and Australian cricket teams’ tours of South Africa during the 2017-2018 season. The India-based...

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    MP Sachin meets PM Modi ahead of his film release

    Ahead of the release of his much awaited film "Sachin: A Billion Dreams" , master blaster Sachin Tendulkar along with wife Anjali met Prime...

    Serena Williams announces engagement to Reddit’s Ohanian

    Former tennis world number one, Serena Williams, has announced her engagement with Alexis Ohanian, co-founder of Reddit. The news was broken by Williams on...

    MLB helps baseball takes root, club & training launched in India

    Baseball in India got a boost as India’s first professional club and field was launched during the weekend. The club, launched by Grand Slam...

    In a first, US soccer club looking for Chief Tattoo Officer

    If there was one way for fans to make a mark in sport, this certainly is. Major League Soccer (MLS) club Philadelphia Union is looking...
    Bhajji

    Brand Bhajji goes international, first store in Canada

    Brand Bhajji, promoted by Harbhajan Singh, has gone international. An enterprise that started as a noble thought of providing opportunities to the craftsmen and...

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