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Pepsi launches global capsule collection with Boohoo, Umbro, Le Specs, New...
#LOVEITLIVEIT – Today, iconic beverage brand Pepsi announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater. In...
China’s Tianjin province gets world’s first NBA Centre
NBA China and Hongkun Group has announced the opening of the world’s first NBA Center, an NBA-themed lifestyle complex in Wuqing, Tianjin.
Hall of Famer...
DSPORT to telecast Badminton Asia Championships
DSPORT, the Discovery Communications India-owned sports channel network, will telecast the 38th edition of Badminton Asia Championships.
India has fielded an 18-strong contingent for the...
Ritu Phogat, Shubman Gill feature in Skechers India campaign
The American sports lifestyle brand Skechers has rolled out its first India specific video campaign ‘Beat My Speed’ featuring four Indian young athletes.
The integrated...
Star India is the first subscriber for BARC OOH TV Viewership...
STAR India is not leaving any stone unturned to achieve 700 Million subscribers target for the 11th Season of the Indian Premier League (IPL)....
Batra cleared by FIH disciplinary panel, but fine imposed
The FIH Replacement Disciplinary Commissioner has concluded a disciplinary proceeding against the President of the FIH, Dr Narinder Dhruv Batra, regarding a Facebook post...
Arsenal to ride electric vehicles with BYD Auto deal
English Premier League's leading football club Arsenal has added another first to its kitty by becoming the first club to endorse electric vehicle manufacturing...
NBA announces Jr. NBA National Finals in India
The National Basketball Association (NBA) has announced the Jr. NBA National Finals, a four-day tournament to determine one boys team and one girls team...
Sachin Tendulkar launches his company’s official website
Master Blaster Sachin Tendulkar has announced the launch of his sports business management company SRT10 Sports’ official website. The legendary cricketer and social media...
DSPORT to telecast Badminton Asia Championships
DSPORT, the Discovery Communications India-owned sports channel network, will telecast the 38th edition of Badminton Asia Championships.
India has fielded an 18-strong contingent for the...
IMG, MP & SILVA offices raided on Sports rights cartel charges:...
The London offices of international sports giant IMG and MP & SILVA have been raided by officials from the European Commission (EU) as per...
Kent RO invested ₹50 crore on IPL 2018: Mahesh Gupta
Kent RO is among the few brands to continue its uninterrupted Indian Premier League journey into the 11th season of the league.
The market leaders...
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Airlift-fame Malhotra to produce Gopichand biopic
Vikram Malhotra has acquired the commercial rights to produce a film Pullela Gopichand. The pre-production work has begun on the project, to be pictured...
Disney to make animation film on Barcelona club: Reports
LaLiga football giants Barcelona are in talks with Disney-owned animation studio Pixar over a feature-length film about the club, according to Rac1 radio’s Rocco...
Watch : Federer’s Boy Band belts out a classic
Tennis legend Roger Federer has made a glorious return to music with his new
and improved boy band – The Backhand Boys.
Featuring German star Tommy...
In a first, US soccer club looking for Chief Tattoo Officer
If there was one way for fans to make a mark in sport, this certainly is.
Major League Soccer (MLS) club Philadelphia Union is looking...
Serena exposes her baby bump for magazine cover shoot
Tennis ace Serena Williams is out of action. Out of Wimbledon. She is pregnant and celebrating her pregnancy.
Serena has proudly posed, exposing her baby...
A 115-year-old tale of sport’s surviving sponsorships
Football Club Bayern Munich and Coca Cola have renewed their long-existing sponsorship deal to mark 50 years of the partnership. FC Bayern and Coca-Cola...
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