Rs 1,000 crore windfall for BCCI, Oppo replaces Star in record deal

OPPO (1)

 

Oppo is the new sponsor for Team India. The mobile manufacturing company has acquired the rights to replace STAR on Team India’s jersey for a whopping deal of Rs 1079.29 crores. The turf war between mobile handset producers Oppo and Vivo to acquire the most precious space on Indian marketing sphere has escalated the bid price to a record level. The Oppo-BCCI association will run from April 2017 to March 2022.

Nine companies had purchased the tender documents but only two companies submitted their proposal. Vivo’s quote of Rs 768 crore for the five years rights was almost 30% below the successful bidder Oppo.

The bid qualifying price stands at almost double the reserve price BCCI had kept. The board was expecting a minimum of Rs 539 crore rupees for the base value of Rs 2.27 crore per bilateral game and Rs 70 lakh for  each ICC and ACC match. Oppo over the next five years will pay to BCCI @ Rs 4.1 crore for each bilateral match, and Rs 1.56 crore for the Asian Cricket Council and International Cricket Council matches. The outgoing sponsor STAR was paying @ Rs 1.92 per bilateral match and Rs 61 for the ACC and ICC for each game.

In this five-year period, Team India is expected to play a minimum of 269 matches, including 238 bilateral matches and 31 across ICC and ACC tournaments. The ICC tournaments include the Champions Trophy in June 2017, 2019 ICC World Cup, 2020 ICC World T20, and 2021 ICC Champions Trophy.

Star India, the sponsor of the Indian cricket team for a period of 12 years before STAR had acquired the rights in the 2013, was the previous highest bidder, paying Rs 3.34 crore for each match.

The team sponsorship rights will authorize Oppo to be called the official sponsors of the Indian cricket team.

Internationally Oppo is also sponsor of team Barcelona

 

 


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