$10M base price for a fight title rights


Floyd Mayweather and Conor McGregor are set to fight on 26 August. And what has termed to be the most expensive affair is now attracting top sponsors. The base price for the same has been set, with a $10 million asking price.

Talent agency WME-IMG, owners of the UFC, sent out a proposal to companies to gauge their interest in sponsoring elements of the fight, according to ESPN.

The $10 million would nearly double boxing’s largest single-fight sponsorship, the $5.6 million that Tecate paid for Mayweather-Pacquiao in May 2015.

The sponsoring company would get its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets.

A company that wants to be associated with Mayweather or McGregor can buy one of the fighter’s corners for $5 million. That would include signage in that corner, sponsorship to the broadcast corner cam and $250,000 in tickets.

If the title sponsorship and the two fighter corners were sold at those prices, the $20 million collected would be the largest sponsorship package for a fight by a wide margin. Five sponsors paid a record $13.2 million to sponsor Mayweather-Pacquiao.

Mayweather comes into the fight with a record of 49-0. McGregor has never boxed in an official capacity.

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