11 ads to promote IPL Season 10

IPL (4)

There are 11 different advertisements in the offing to promote the 10th season of the Indian Premier League. Filmmaker Priyadarshan has been roped in to direct the advertisements, acrording to media reports. Chennai-based Priyadarshan is in Mumbai to shoot for the first of the 11 ads, to be directed by him. The ad agency of the IPL is conceptualising these 11 ads for an associate sponsor of the event.

 Indian Premier League 10 is set to kick off next month. Not only cricketers but also the film celebrities are prepping up for the gala sporting event which is a fine blend of cricket and glamour.

The first ad will feature veteran actor Paresh Rawal along with a host of cricketers. IPL ads are popular for their wit, creativity and length. This year would be no different in terms of the content which will remain cricket-oriented and appropriate for family viewing.

The other ads will tread on the same lines but instead of Bollywood actors, will feature regional actors from across India in order to gain traction among people from non-Hindi speaking states. Each ad is expected to be of 15-second duration.

According to reports, Priyadarshan was planning to buy stakes in the Kerala IPL team – Kochi Tuskers – in 2011. However, when that deal did not strike, Priyadarshan resorted to directing the theme song of the team.

Music composer duo Salim-Sulaiman and singer Benny Dayal have teamed up to compose the Anthem for IPL 10. The anthem is titled 10 Saal Aapke Naam. It will the the third occasion Salim-Sulaim team will be working for the IPL. It will be a hummable, foot-tapping song.

IPL is slated from April 5.