Fourteen companies including Star India, Supersport , Yupptv, Facebook, Airtel, econet, Reliance Jio, DAZN, Times Internet, Bein, Sony, Follow On Interactive, OSN (Gulf DTH LLC) and BAM Tech have submitted their bids for media rights auctions.
A total of 24 companies picked the ITT document for IPL media rights auction. American E-commerce giant Amazon, micro-blogging site Twitter and infotainment broadcast network Discovery are among those that picked up the bid documents but did not submit bids.
Media rights for the cash-rich IPL will be awarded today for the 2018-22 period. The bids are up for global rights as well as individual territories.
The administrator has identified seven territories that are revenue churners for the BCCI. These include India, West Asia, Africa, Europe, America and rest of the world.
If there is a global bid, and it happens to be bigger than the sum of all the parts, then that company will win it. Else, the highest bid in each territory will be awarded the rights.