1XBET follows Cardiff City deal with Tottenham Hotspur partnership

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Premier League club Tottenham Hotspur have inked a long-term partnership with 1XBET that will see the online betting company become its official betting partner for Africa.

Under the terms of the deal, 1XBET will benefit from in-stadium advertising presence at the Club’s home matches on the LED perimeter system, as well as a presence on the new website and digital channels across the continent. The financial terms and precise length of the deal have not been disclosed.

Spurs have over 100 million followers across Africa and fully mobilised official Supporters’ Clubs in Ghana, Nigeria and South Africa. 1XBET, on the occasion of the launch of the alliance, is offering the Club’s fans the opportunity to win a signed shirt if they can successfully predict which Tottenham Hotspur player scores our first goal at home this season.

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This is 1XBET’s second partnership in the English football after it signed a two-year deal with the newly promoted Premier League club Cardiff City as their global betting partner. The company also has high profile existing relationships with the CAF African Nations Cup and the Nigerian Football Association.

Fran Jones, Head of Partnerships, Tottenham Hotspur, said, “We are delighted to welcome 1XBET to the Tottenham Hotspur partner family and look forward to working with them to engage with and grow our African fan base.”

Eugene Kiryukhin, 1XBET’s Director for Development of International Partners, added, “We are thrilled to sign with Tottenham Hotspur, they have impressed us with their vision for the future, their players, their new stadium and we are committed to helping each other grow in Africa. We look forward to working alongside and supporting them.”

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