Sportswear and sports gear industry is rapidly increasing its reach among fitness-conscious masses beyond the boundaries of sports arena. Nike has committed $110 million to NBA legend Michael Jordan in a brand endorsement deal. In India, European multinational sports and fitness wear brand Puma signed Virat Kohli for ₹110 crore – the highest ever brand commitment in Indian sports history.
The global sports apparel market has witnessed significant growth owing to growing health awareness and increasing fitness trend with the millennial generation taking to aerobics, swimming, running, gymnasiums and yoga-like fitness drills. Then there is steady growth trend in sports competitions and events.
According to an alliedmarketresearch.com report, the global sports apparel market is expected to garner $184.6 billion by 2020, registering a CAGR of 4.3% during the 2015 – 2020 forecast period. The combined revenue for the top ten sports brands during 2017 is projected to be over $85,000 million. The difference between the No. 1 Nike and its subsidiary at the tenth position – Converse – is more than 16x.
Insidesport.co in a series of year’s business data intelligence reports brings to its readers the top 10 sports brands of the year. Surprisingly, Adidas subsidiary Reebok has failed to break into the top ten list for the top ten grossers in the sports brand market.
The brand that derives its name from the GREEK GOD OF VICTORY is the clear winner in the global sports and fitness wear market. Nike with a reported value of $15,000,000,000 is rated as the most valuable brand by Forbes.
The Adolf Dassler-formed German sportswear brand is driven by the belief that reflects in its “impossible is nothing” campaign. With nearly 25% market share among the top ten brands, Adidas is the second highest grosser for the year behind Nike. Adidas with a brand value of $5,000,000,000 is also placed second on Forbes’ highest-valued sportswear brands.
The official sponsor of the United States team for the 2016 Rio Olympic Games DICK’s Sporting Goods brand operates around 700 stores to retail sporting goods, athletic apparel, sportswear, sports shoes, fitness equipment and a range of bicycles. The Pennsylvania headquartered brand has over the years acquired many small players in the industry.
The brand founded in 1996 by Kelvin Plank has made big strides to be among the industry leaders in mere two decades of its existence. The number four grosser for the year in its industrial segment is also placed seventh by Forbes for a brand value of $1,000,000,000. Underarmour generates almost 70% of its revenues from the apparel range. Footwear and accessories account for 20% and accessories at 10%, according to a report by mbaskool.com.
The brand has been in news in India for the biggest sports endorsement deal. The Herzogenaurach, Germany, headquartered PUMA has signed Indian cricket team captain for a ₹110 crore, multi-year deal earlier this year. The brand, according to reports, is tying up with ShopX- Digital offline platform to scale up its business in Tier-II footwear markets.
Sketchers, selling its products across 160 countries, has announced a first billion dollar quarter sales for the first three months of years. The California-based brand trades in footwear under lifestyle and performance categories, besides apparel, bags and eye wear. Founded in 1992, SKETCHERS has become one of the two women’s footwear brands in the US market.
The Japanese sportswear brand is driven by its footwear sales which account for a total 60% of its aggregate sales. ASICS has been the official footwear and apparel partner of the International Association of Athletic Federations for all the World Series events in 2017. ASICS’ product line, which includes footwear, apparels, and sports equipment, is retailed in over 100 countries across the world.
The brand is distributing its products – sportswear, outerwear, and footwear – in more than 72 countries through 13,000 retailers and its own stores. The company was the largest ski apparel seller in the US in 2001. Columbia sets high quality and product standards for its independent manufacturing partners in more than 15 countries across the world.
The brand founded in 1966 by two hiking enthusiasts as a small mountaineering retail store, in a journey of 50 years has specialized in outerwear, fleece, coats, shirts, footwear, and equipment like backpacks, tents, and sleeping bags. North Face clothing and equipment lines are catered towards college students, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes.
The US-based Nike subsidiary primarily produces basketball shoes, lifestyle brand footwear, and apparel. The brand in a $309 million deal in 2003 was acquired by Nike, which also expanded the Converse brand to other businesses apart from shoes, much akin to its other brands. The company sells sportswear in over 160 countries.
The figures are generated by the insidesport.co‘s research team from various reports and publications and may slightly vary from the original accounts books of respective brands.