High stakes lead to higher performances. Records tumble and records emerge. When it is India vs Pakistan on a cricket field, there surface impressive numbers off the field, too. The ICC Champions Trophy final on Sunday to is set to create some new highs for the cricketing world. Insidesport.co with its sources in London and Delhi is evaluating the record spree on the cards for Sunday.
VIEWERSHIP: India’s opening tie on June 4 had attracted over 201 million TV viewers. A 35% rise is forecast on this highest ever figure for a one-day international cricket match in the BARC (Broadcast Audience Research Council of India) history. India reportedly has over over 415 million television viewership. Around 65% of these numbers are expected to tune in for the Indo-Pak final. The expected TV viewership is set to go up to 270 million, a never before for a sporting event in India.
When India beat Pakistan in their first ICC World Cup 2015 tie in Adelaide, the match had recorded over 25 million views on digital platforms in India — then a world record for a sporting event viewership on digital platforms. Two years later with better spectrum, and more smartphones, the online viewership is set for a 100% growth.
TV COMMERCIAL INVENTORY: InsideSport.co has reported earlier that the clash of traditional rivals will fetch up to Rs 30 lakh for a ten second spot on STAR Sports, official broadcaster for ICC Champions Trophy in India. The figure now is reported to be Rs 1 crore for 30 seconds. However, Insidesport has reliably learnt that the tie is creating a new benchmark with Rs 30 lakh/ ten second advertisement spots. The previous best for sport event broadcast in India has been Rs 25 lakh / 10 seconds during the Indo-Pak World T-20 encounter last year. The Champions Trophy final on Sunday will see a minimum of 20 per cent rise in this number.
SOCIAL MEDIA: The India-Pakistan tie on June 4 had surpassed the one million mark on twitter. Twitter has worked relentlessly to cash in on this fan frenzy. There are fan engagement initiatives like Periscope/Twitter Live from the commentary box; #AskCaptain and Amplify bringing out iconic videos from the match. The fans from across the border are already engaged on twitter, backing their team. The final on Sunday is expected to reach 1.5 million mark, which will be a new high for any cricket match worldwide.
ON GROUND / TICKETS: The 25,000 capacity Edgbaston Cricket Ground, Birmingham, had only 6 tickets left on Saturday morning . 85,000+ ticket seekers were logged into www.viagogo.co.uk – the official online ticket seller for the Champions Trophy. Two silver category tickets with unrestricted view were up for sale for Rs 72,425. The price was further scaling up with high demand and shrinking availability. The silver ticket online price in a hours’ time has gone past Rs 39,000 from around Rs 36,000.
In open (grey market), the price has been quoted up to three times higher. Those holding tickets for sale on the street prior to the match are expecting up to Rs 100,000 for a Rs 28,897 rupee ticket. “With expatriate Indian and Pakistani fans arriving from other counties, we expect the demand to grow Sunday morning. We expect best ever return from resale of tickets in England ever. There is strict policing, so we cannot go and sell the ticket in open. We stand outside the stadium and wait for expatriate ticket seekers,” a Pakistan-origin youngster in Birmingham is quoted as saying.
BETTING: Betting in England is legal. The market has valued legal bets in England on Sunday’s final to the tune of Rs 2,000 crores. A Sydney Morning Herald report has suggested another $500 million (Rs 3,250 crore) worth of bets through illegal channels in England alone. The aggregate betting trade around Sunday’s Champions Trophy final in England alone is estimated to be around at Rs 5,250 crores. This is an unheard of figure for a cricket match anywhere in the world.
Then there is a strong “under-market” in India and Pakistan. The “market” is considering India hot favorite to retain the title. Thus, for a Rs 100 bet on India’s win, the promised return is Rs 147. For Pakistan, following the team’s recent resurgence, the promised returned is Rs 300 for a Rs 100 bet.
“When the returns are low, the market witnesses heavy bets. There will be very few to invest on Pakistan. You don’t get an India-Pakistan match everyday. So, there will also be ‘players’ who bet for fun. Then there are ‘professionals’ who look to grab the opportunity. The demand for this match is very high in Mumbai and Delhi. Smaller cities are also active. There are syndicates overseas, who take bets in both India and Pakistan. They are expecting a ‘trade’ of four to five thousand crores on this match. So far I have not heard of more then three crore to 3,500 on a single match,” says a cricket enthusiast closely following Indian betting market on the condition of anonymity.