The two-day Indian Premier League auction over the weekend has registered more than 770,000 tweets. A twitter record for the IPL, the 2018 player acquisition exercise, has recorded more than 335% surge in the numbers in a year.
Above 770,000 real-time tweets related to #IPLAuction on Saturday and Sunday last, reflect the popularity the league has gained over time. This is the biggest ever twitter score for #IPLAuction in the history of IPL. Also the biggest ever for any sporting league in the country.
Jaydev Unadkat (@JUnadkat) and Ben Stokes (@benstokes38), the most expensive Indian and overseas players to emerge from the two-day auction remained the hottest topics on Twitter, alongside Preity Zinta’s shopping spree.
In 2017, the IPL auction had recorded 230,000 tweets with the hashtag #IPLAuction. Stokes (@BenStokes38) was also the hot trending topic last year when the Englishman had emerged as the most expensive overseas player ever to feature in the IPL. Rising Pune Supergiants had then bought Stokes for ₹14.5 crore.
The tremendous volume of conversations made the hashtag #IPLAuction top India trends, as the action unfolded on the platform between January 27-28.
Fans, franchisees, players, owners, media personalities, and analysts were sharing their views on the social media platform as the player auction was broadcast live on Star Sports. About 400 players were drawn at the auction as eight franchisees spent around ₹431.4 crore to acquire a total of 169 players over the two days. The teams collectively had bought 113 Indians and 56 overseas players. Kolkata Knight Riders were the highest spenders, with Rs 80 crore, on only 19 players—the least by any team. Chennai Super Kings, which spent the least amount, Rs 73.5 crore, bought the maximum number of 25 players.