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BARC India appoints Mahendra Upadhyay as Chief Information Officer
Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world, has appointed Mahendra Upadhyay as Chief Information Officer.
Mahendra is a...
IIM-A validates BARC India’s sample design and methodology
India’s sole TV viewership measurement company, BARC India, which also operates the largest TV panel in the world, recently collaborated with India’s premier Institute...
BARC India launches self-service portal for audience reports
India’s sole TV viewership measurement company BARC India has launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are...
BARC India intensifies drive against measurement panel tampering
Broadcast Audience Research Council of India (BARC) has upped its vigilance drive with stronger counter-measures to protect the system from panel tampering and other...
BARC India launches PrimaVU to measure viewership patterns
India’s sole television viewership measurement company and the world’s largest audience measurement service, Broadcast Audience Research Council of India (BARC), has announced the launch...
BARC India to create own digital measurement solution: Report
The Broadcast Audience Research Council of India is evolving its own mechanism for digital audience measurement as its association with data measurement company Nielsen...
BARC India strengthens partnerships and product portfolio
In a move to strengthen its product and partnerships portfolio with greater market focus and customer orientation, BARC India has roped in Aaditya Pathak as...
BARC India to launch integrated TV Plus measurement service
The broadcast audience measurement and analytics body Broadcast Audience Research Council of India has added another offering to its suite of rich insight products.
The...
BARC India seeks paradigm shift in audience measurement technology
Seeking a paradigm shift in broadcast audience data measurement technology, the Broadcast Research Council of India (BARC) has collaborated with the Indian Institute of...
BARC India bags Most Innovative Company for 2018 honour
India’s only recognized broadcast audience measurement company BARC has been honoured as the Most Innovative Company for 2018. Broadcast Audience Research Council has emerged the winner...
