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GOLD FOR BADMINTON WORLD FEDERATION

Badminton World Federation won the gold medal for the ‘Best Global Sports Organization Operating in Asia’ at the 3rd SPIA Asia – Asia’s Sports...
P Gopichand PBL,PBL 2018-19,Premier Badminton League,PBL Season 4,Badminton Association of India

PBL has contributed to entire ecosystem of badminton globally: Gopichand

The Premier Badminton League, the professional badminton league of the Badminton Association of India, has emerged as the game changer for global badminton. The league...
Premier Badminton League,PBL Auction,PV Sindhu PBL Auction,Carolina Marin PBL,BWF Prize money

PBL: Badminton’s biggest showbiz and ultimate security for global stars

The Premier Badminton League has become to badminton what the Indian Premier League is to cricket. The financial gap between the two premier commercial...
BWF,Badminton World Federation,Kiss Cam,BWF World Championship,Badminton Kiss cam

BWF’s three innovations to establish badminton as “entertainment business”

Badminton World Federation is adopting new innovations to transform badminton from “sports entertainment business” to “the entertainment business”. Any sport needs better fan connect for...
2018 BWF World Championships sponsors

BWF World Championships : GoDaddy, Laymau among host of sponsors

The Badminton World Federation (BWF) has signed sponsorship deals with internet domain registrar GoDaddy and flavoured liquor producer LayMau for the 2018 BWF World...

BAI keen to host BWF World Junior 2019 in Guwahati

Badminton Association of India is keen to host the BWF World Junior Championship 2019 in Guwahati. The BAI is working on the pitch to propose...
BWF - InsideSport

BWF World Tour Finals: Royal Selangor official trophy partners

The Badminton World Federation (BWF) has announced Royal Selangor as the Official Trophy Partner of the HSBC BWF World Tour Finals. This was revealed...

Sports Business : First ₹100 crore sponsorship deal for Indian badminton

Indian Badminton has scripted another first for the Olympic discipline sports in the country. The Badminton Association of India has become the first National...
All England Open Badminton Championship: Sunset+Vine extends All-England Open Badminton production deal - InsideSport

Sunset+Vine extends All-England Open Badminton production deal

Sunset+Vine will continue to be the production partner for the All-England Open Badminton Championships. Sports producer and distributor will be the host broadcaster for...

15-year-old Lakshya Sen world number one in junior BWF ranking

Lakshya Sen has jumped to number one in the junior single in the latest Badminton World Federation (BWF) rankings. He beat Chia Hao Lee of...