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IPL 2019: Star’s broadcast strategy attracts more female audience
Indian Premier League (IPL) 2019 is attracting more women audience on television than ever before. Indian Premier League live broadcast has been the most...
BARC Ratings: SS1 Hindi consolidates on IPL broadcast, but others falter
Indian Premier League (IPL) 2019 continues to dominate the Broadcast Audience Research Council of India (BARC) sports genre ratings for Week 14 (March 30 to...
Pro Wrestling off to steady start, 9.3 million TV audience for first 5 ties
Pro Wrestling League Season 4 has made a steady, albeit slow, start on Indian television. Live broadcast of the first five days have attracted...
BARC Ratings: PKL yet again prevails over live broadcast of India’s Test
Sony Sports Cluster has consolidated its position in the Sports’ Channels Top 5 table for week 51 (December 15 to 21) in the Broadcast...
BARC India seeks paradigm shift in audience measurement technology
Seeking a paradigm shift in broadcast audience data measurement technology, the Broadcast Research Council of India (BARC) has collaborated with the Indian Institute of...
Blow to cricket: Kabaddi scores over live broadcast of India’s Adelaide Test
It is a severe blow to cricket’s image. In a direct competition with the live broadcast of Indian cricket team’s Adelaide Test against hosts...
Star dedicates 14 screens, Hotstar, 5-language broadcast for Khelo India
Star India has committed to broadcast the Khelo India School Games in five languages across 14 Star Sports cluster screens as the Ministry of...
Broadcasters’ body seeks BARC Ratings data black out for 2 months: Report
Indian broadcasters want their weekly performance report – the BARC Rating – to be withheld for up to two months.
If braodcasters in India succeed...
Sports Audience on Indian TV up by 7%, reaches 46bn impressions
Sports audience in India is on the rise. With the data for seven more weeks yet to come, television audience for sports in India...
BARC Ratings: Cricket audience go down with India’s campaign Down Under
Sports genre ratings on Indian television have gone down with Team India’s two T20 Internationals Down Under. What the home series against a weak...
