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IOC-Dow partnership for carbon mitigation programme- InsideSport

IOC-Dow partnership for carbon mitigation programme

The International Olympic Committee’s worldwide Olympic partner, the Dow Chemical Company has also become IOC’s official carbon partner. In line with Olympic Agenda 2020, which...
no to soft drinks

Good Virat declined a carbonated drink ad: Gopichand

Pullela Gopichand is glad that Virat Kohli has declined to renew a soft drink brand endorsement commitment. Much before sports has grown as a multiple-crore...
adidas,Formula 1,adidas Partnerships,adidas hockey stick,Sports Business News

adidas uses Formula 1 innovations to develop powerful hockey stick

adidas has partnered with British start-up Hypetex and Hong Kong-based Marque Makers to develop their most powerful hockey stick to date. The new adidas Kromaskin...

IOC’s Olympic House most sustainable building in world

International Olympic Committee’s headquarters has attained the status of the most sustainable building in the world. The new headquarters of the IOC in Lausanne, Switzerland,...
ICC World Cup 2019,ICC World Cup,ICC World Cup 2019 Sponsorships,ICC World Cup 2019 Partnerships,Coca-Cola

ICC World Cup 2019 : Coca Cola starts activation in Sri Lanka

Coca-Cola is fast gearing up for the ICC World Cup 2019. After announcing its tie-up as the International Cricket Council (ICC) non-alcoholic beverage partner for five years...
adidas,adidas Alphaedge 4D,Alphaedge 4D shoe,adidas shoes,adidas new range

adidas takes shoe science to next level with Alphaedge 4D

German footwear brand adidas is pushing boundaries of sports shoe technology with its Alphaedge 4D midsole. The space-agge Alphaedge 4D technology reportedly provides stability,...
FIFA Women's World Cup 2019,FIFA Women's World Cup Partner,EDF FIFA Women's World Cup,FIFA Women's World Cup sponsorships,FIFA World Cup France 2019

FIFA announces National Supporter for Women’s World Cup France 2019

FIFA and the Local Organising Committee (LOC) for the Women’s World Cup in France next year have announced the signing of EDF, a global...
Premier League labelling partner,Premier League shirt labelling suppliers,Premier League partners,Avery Dennison Premier League supplier,English Premier League

Premier League : Avery Dennison is the shirt labelling supplier

Football’s English Premier League has named sportswear branding and labelling manufacturer Avery Dennison as its new official supplier for names, numbers and sleeve badges. The...
gillette brand ambassador,gillette mach3,hardik pandya brand ambassador,mach3 start,gillette mach3 start

Gillette edged Hardik Pandya face of newly launched ‘MACH3 Start’

Indian star cricketer Hardik Pandya has featured in the television commercial of newly launched Gillette product 'MACH3 START' commemorating the 20th year of the successful range...
Tokyo 2020 Olympic Games,tokyo 2020 organising committee,tokyo 2020 Olympics and Paralympic games,Technologies Used Tokyo 2020 Olympics,Olympics tokyo 2020 Technologies updates

Tokyo 2020: Olympics of Tech Revolutions in the making

The Tokyo 2020 will be a tech revolution for the Olympic Games. The host nation for the 2020 Games Japan is known globally for...