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Davis Cup gets a new global presenting partner in two-year deal

Rakuten replaces PNB Paribas as Davis Cup presenting partner

Rakuten Incorporation and Kosmos Tennis have announced a multi-year agreement with the International Tennis Federation (ITF) for Rakuten to become the Global Innovation and...
Davis Cup,Davis Cup Sponsorships,Davis Cup revenues,Tennis World Cup,Tennis World Cup Madrid

Davis Cup implements new sponsorship strategy for better revenue

The Davis Cup this year will also see a sea change in the format of sponsorship and broadcast technology to implement the new sponsorship...
Davis Cup,International Tennis Federation,Tennis World Cup,Tennis World Cup Sponsors,World Cup of Tennis

Davis Cup becomes The World Cup of Tennis; sponsor’s tag dropped

Davis Cup has shed sponsor’s tag BNP Paribas as a prefix. International Tennis Federation’s global international competition shall hence forth be called Davis Cup,...
Lionel Messi,Davis Cup,Davis Cup Finals,Davis Cup revamp,Barcelona

Messi funds Pique’s Kosmos Davis Cup revamp project

Lionel Messi has funded Kosmos Holdings to revamp the Davis Cup. Kosmos owner and Messi’s Barcelona teammate Gerard Pique has confirmed Messi as one of...
International Tennis Federation,ITF,ITF official car Partner,Lexus Cars,Davis Cup Finals

ITF names Lexus official car of Davis Cup Finals

The International Tennis Federation and Kosmos Tennis have announced the premium car brand Lexus as a sponsor and Official Car of the Davis Cup...
International Tennis Federation,Kosmos Tennis,Rolex Sponsorships,Davis Cup,Davis Cup Sponsorships

Rolex renews as official timekeeper for Davis Cup

The International Tennis Federation and Kosmos Tennis have announced the renewed sponsorship deal with luxury Swiss watchmaker Rolex for the Davis Cup by BNP...
International Tennis Federation,Laliga,Davis Cup,Davis Cup Sponsorships,Davis Cup Finals

LaLiga signs four-year contract to sponsor Davis Cup

The International Tennis Federation and Kosmos Tennis today (Friday) announced an agreement with LaLiga. The contract accords to the IFFHS the best football league in the world, the status...
Kosmos Tennis,ITF,Davis Cup trophy,FIFA World Cup,Davis Cup Trophy case

Louis Vuitton assigned to design Davis Cup Trophy case, present trophy

The ITF and Kosmos Tennis have announced that Louis Vuitton has been commissioned to design the Trophy Travel Case to transport and present the...

India bank on Prajnesh, CSC grass courts to upset Italy in Davis Cup

India would rely heavily on in-form Prajnesh Gunneswaran and favorable home conditions to upset former champions Italy in their bid to qualify for the...
ATP Cup Australia,ATP Cup finals London,Australian Open,2020 ATP Cup Prize money,revamped Davis Cup

ATP Cup Team Championship challenges Davis Cup’s sustainability

The ATP and Tennis Australia have officially unveiled the ATP Cup – a new team competition to kickstart the men’s tennis season from 2020. The tournament, which was...