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Liverpool exploring more options to improve record New Balance kit deal

Liverpool still has one season to go for their kit sponsorship deal with New Balance. However, the Premier League top rung club has already...
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Liverpool invests record £190 mn on squad in season of overall growth

Liverpool Football Club has announced a record £ 190 million ($ 246 million) investment in its squad. The Liverpool financial results released by the...
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Video games threaten to steal millennial fans from sports: Liverpool CEO

Sports face a threat to lose millennial fans to video gaming. This fear is expressed by Premier League club Liverpool Chief Executive Peter Moore. Moore’s...
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Sports Business : Premier League giant Liverpool Football Club up for sale

Premier League’s leading club Liverpool is reportedly up for sale. A New York Post report states that the American businessman John Henry has dropped hints that he was willing to sell Liverpool...
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Liverpool chief executive reveals 6,000 seat Anfield expansion

Premier League Liverpool FC are reconsidering plans to expand the Anfield Road End capacity by 6,000 seats at their home ground, according to club...
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Liverpool pens deal with AXA as their global insurance partner

Premier League club Liverpool FC have announced a multi-year deal with French multinational insurance company AXA as their first global insurance partner. The deal will...
Verbier Resorts official alpine destination partner of Liverpool FC

Swiss Ski Resort Verbier official Alpine destination for Liverpool

Premier League club Liverpool in a rare sponsorship deal has signed Swiss Ski Resort Verbier as the official destination partner of the club. In a...
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Liverpool taps into blockchain with TigerWit global partnership

Premier League club Liverpool FC has announced a multi-year deal with UK-based global financial technology company TigerWit Limited which will serve as the club’s...
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‘Liverpool ends controversial sponsorship deal with Tibet Water’

Premier League club Liverpool have dropped the controversial sponsorship deal with Tibet Water. The top flight Premier League club has parted ways with the controversial...
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Premier League: Failed Liverpool takeover bid leaves Man U highest valued club

Manchester United remains the highest valued Premier League club ever for its £790 million 2005 acquisition by the Glazer Family from the USA. A...