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Premier League: Nike launches new winter ball, Newcastle vs Chelsea will be the 1st...

We are seven weeks into the new Premier League season. And as the top England football flight enters into the second phase, the league's...

Sports Business : Nike to cut 700 jobs as the restructuring exercise begins

American sportswear giant Nike has announced that they are undertaking major restructuring exercise that it will lead to cut-down in 700 jobs at its...

Nike goes big on Esports, releases first esports ad

The shoemaker has released its first-ever esports ad, coming out of Nike Greater China, showcasing how these esports athletes get their minds and bodies...

Nike named sporting world’s most marketed brand in social media

Nike named sporting world's most marketed brand in social media Global Sportswear giant Nike has been named as world’s most marketed brand in social...

Esports: FIFA Organization NEO adds Nike and Outfitter as apparel partners

FIFA-focused group NEO has introduced partnerships with attire corporations Outfitters and Nike. The outfitter will function as the group’s lead merchandiser, whereas Nike will...

Sports Business: Nike announces bumper quarterly results, profits jump

US sportswear company Nike has announced a net income of US$1.52 billion for the first fiscal quarter of 2021, up from the US$1.37 billion...

Bye Bye Nike! Neymar signs up with Puma

Neymar has finalized an endorsement deal with Puma, media reports in his native Brazil said Friday, two weeks after the most expensive player in...

Football Business : Neymar – Nike part ways after 15 years

Nike said Saturday it had parted ways with Neymar, ending one of its most high-profile sponsorship deals a decade and a half after signing...

Cricket Business : Nike declines to renew, BCCI invites bids for Team Kit Sponsor...

It’s official now. Nike has declined to renew the deal to continue as Indian Cricket team’s Kit Sponsor. That is reason, Board of Cricket...

Indian women cricket team and 52 other stars feature in Nike’s film, narrated...

Nike has rolled out a film titled ‘you cannot stop us’ which features 53 athletes and 24 sports. Indian Women cricket team has also...