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Patanjali plays Swadesh card, no sponsorship for IPL

Patanjali Ayurved will continue with its stand to stay out of the Indian Premier League. India’s indigenous FMCG brand Patanjali will yet again not...
Patanjali back with PWL in a low-key deal - InsideSport

Patanjali back with PWL in a low-key deal

Baba Ramdev’s healthcare and FMCG brand Patanjali has realigned with the Pro Wrestling League as the title sponsor for the 2018 season. Patanjali Chyawanprash...
Pro Wrestling League - InsideSport

No more Patanjali power for Pro Wrestling

Patanjali Powervita will not be the title sponsor for the Pro Wrestling League Season 3. The organisers are hunting for a last-minute replacement. Patanjali, which...
Pro Wrestling Season 4 : Amul comes on board as co-sponsor, Paytm ticketing partner

Pro Wrestling League inks Amul as co-sponsor for 2019 season

India’s leading dairy brand Amul will be a co-sponsor for the Pro Wrestling League Season 4. The organisers and the sponsor, though, have not made...
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Dabur Chyawanprash title sponsor for Pro Wrestling League 2019

Dabur Chyawanprash will be the title sponsor for the Pro Wrestling League Season 4. Pro Sportify, the Pro Wrestling organising partners of Wrestling Federation of...
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Tata Motors’ boost for Indian wrestling; Sporty Solutionz weave in Tata-WFI mega deal

Tata Motors principal sponsor for Indian Wrestling: 3-year deal done. Tata Motors in line with its Group heritage has constantly looked at encouraging sports and...
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SonyLIV shifts focus to Asian Games after record 70 mn FIFA World Cup viewership

SonyLIV is not sitting on laurels of the record 70 million viewership for the FIFA World Cup 2018. The Sony Pictures Network’s OTT platform...
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SonyLIV has right assets, realistic goal to become No. 1 OTT player: Uday Sodhi

This FIFA World Cup is the happiest phase in the little over four-year journey for Sony Picture Network’s OTT platform SonyLIV. The FIFA World...

Title sponsorship values of sports leagues in India

  With the inception of IPL in 2008, India has not only seen 10 years of cricket carnival but also various other sports have become...

PKL V: 4 new teams, 800% premium on franchisee fee

Pro Kabaddi League, Blue Eyed baby of STAR India – the principal owner of the league, is set for a revamp this season. There...