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Sports Business : After Adidas, Puma profits nosedives

German sportswear manufacturer Puma has seen its net profit for the first quarter of 2020 fall to US$39.1 million, a 61.6 per cent year-on-year...

Football Business : England footballer Raheem Sterling offered $124M deal by Puma

It can’t get any bigger than this. Manchester City and England winger Raheem Sterling is reportedly offered an eye-popping deal worth £100,000,000 ($124,000,000), according to Sky...
Kareena Kapoor,Puma’s brand ambassador,PUMA Studio Collection,Puma,Sports Business News

Puma signs Kareena Kapoor as new brand ambassador for studio collection

German sports apparel and shoe brand PUMA has signed actress Kareena Kapoor as the brand ambassador for its upcoming studio collection range. The signing puts...

Puma elevates Ganguly as general manager Southeast Asia, India

German sportswear giant Puma has announced the elevation of the company’s current India managing director Abhishek Ganguly as general manager Southeast Asia. The promotion...
Virat Kohli,One8,Puma India,Virat Kohli brands,Sports Business News

Virat Kohli-owned One8 makes Puma segment leader in India

Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10% of Puma India sales for the global sportswear brand...
Sunil Chhetri,PUMA,India Football Player,Virat Kohli,Sports Business News

Chhetri joins Puma’s roaster of ace Indian athletes

Indian men's football team captain Sunil Chhetri on Tuesday signed a three-year deal with global sports giant PUMA. Chhetri, who is the second-highest international goal...
This Puma campaign on womanhood is distinct in more than one ways - Sports Business News India

Mary Kom face of Puma’s new campaign to celebrate womanhood

Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The campaign counters the conventional idea of what makes women proper and...
PUMA India,Virat Kohli,PUMA store,Sport Business News India,Puma Flagship Stores

PUMA opens tech-enabled experience store in Bengaluru

Global sportswear brand PUMA has launched a flagship store in India – only second in the world after New York. The first of its kind...
Virat Kohli,Puma,Virat Brand Ambassador,Puma’s sportswear,Sport News Business

Kohli, Puma extend One8 to boys athleisure, foot wear

Puma has extended Virat Kohli’s signature brand One8 with athleisure wear range for kids. Kohli is scoring really fast on his customised brand pitch. Close...
Puma,Puma Sponsorships,Puma Global media spend,Puma India,Sports Business News

Puma to ramp up global media spend

German multinational sports and athleisure brand Puma is planning to pump in more funds into its global media strategy. A re-entry in the US market...