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Advertisement rates in sports will continue to grow: Rohit Gupta

Advertisement rates for sports properties will continue to grow in India as the sport content will be the big driver for any broadcast business...
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Australia tour will generate 20% more revenue than England: Rohit Gupta

Sony Picture Network India is optimistic that India’s forthcoming tour of Australia will generate 15% to 20% more revenues than what the network has...
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Losing IPL hurts, but we can get it back in 5 years: Sony’s Rohit...

With FIFA World Cup, India’s tour of England and the forthcoming Asian Games to be followed by Indian Cricket team’s tour of Australia, Sony...
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Sony’s IPL 10 Target Rs 1300 crores:Rohit Gupta

  IPL teams may be struggling big time to clock sponsors but the host broadcaster SONY is striking rich. IPL 10 is due to start...
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BARC Ratings: Sony sports cluster, Pro Kabaddi start New Year on a high

Pro Kabaddi live broadcast for the fifth successive week steals the show for highest viewership in a given half-an-hour of live broadcast on Indian...
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Over 50 brands on board for Australia-India ODI series broadcast: Sony

Sony Pictures Network India has over 50 broadcast sponsor and advertisers on board for the One-day International series between Australia and India. The maiden...
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Explore Australia with ESPNcricinfo as India travel Down Under

The cricket fans in India will have an opportunity to explore Australia as Virat Kohli and Company travel Down Under for the two month...

Paradigm shift in sports content consumption in India, non-cricket disciplines on the rise

Sony Pictures Network is attributing more screens to the Asian Games 2018 than the India-England cricket series. FIFA World Cup last week action has...
FIFA World Cup 2018: Hero, Apple, Uber among Sony’s 14 broadcast sponsors - InsideSport

FIFA World Cup 2018: Hero, Apple, Uber among Sony’s 14 broadcast sponsors

Sony Pictures Network India has inked 14 sponsorship deals for FIFA World Cup 2018 broadcast. Hero Motors, Apple and Uber are among the brands...
Sony gets lukewarm response for U-17 WC ad sales- InsideSport

Sony gets lukewarm response for U-17 WC ad sales

The FIFA under-17 World Cup, the biggest football event in Indian sports history, got off to a grand start on Friday amidst great media...