Friday, January 18, 2019

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adidas takes shoe science to next level with Alphaedge 4D

German footwear brand adidas is pushing boundaries of sports shoe technology with its Alphaedge 4D midsole. The space-agge Alphaedge 4D technology reportedly provides stability,...
Juventus adidas partnership,Juventus partnerships,adidas partnerships,Serie A club,Juventus Football Club

Juventus modify adidas contract with new eight-year $468 mn deal

Juventus have confirmed an modification to their partnership with adidas. The extended contract, to run till 2027, will bring to the Italian Serie A champion club a minimum of $468 million over eight...
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adidas signs India captain Manpreet Singh ahead of Hockey World Cup

Manpreet Singh will be an adidas athlete in the FIH Men’s Hockey World Cup 2018, starting in Bhubaneswar on November 28. The Indian captain has...
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adidas joins Bayern Munich as Bayern Youth Cup Season 6 in India

Young footballing talents from across the country have a reason to rejoice as the inter-school tournament, the FC Bayern Youth Cup comes to India...
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Sports Business: Real Madrid-adidas in line to ink biggest ever kit deal

Spanish football giants Real Madrid must be struggling on the football pitch but on the commercial ground they are tipped to break all records....
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Swapna visits adidas lab in Germany for customised footwear analysis

Asian Games heptathlon gold medallist Swapna Barman is an adidas athlete now. The German brand fulfilling its commitment to provide customised shoes to the athlete...
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adidas celebrates #TheRealKashmir with first pro football club from Valley

The emergence of Real Kashmir Football Club as the first I-League team from the State has given a hope and positivity to the Valley,...
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Real Kashmir FC, adidas join hands to build sport culture in Valley

adidas India today (Monday) has announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify...
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Arsenal confirm £300 million kit sponsorship deal with adidas

Premier League Club Arsenal have confirmed £ 300 million, five-year kit sponsorship deal with adidas. "Arsenal and Adidas have agreed a new kit partnership, effective...
Adidas announces endorsement deal with Hima Das

Adidas announces endorsement deal with Hima Das

Adidas has announced a tie-up with young athletics sensation Hima Das, who today (Tuesday) formally sprinted into the adidas family to inspire young athletes. Hima, who ran to glory in adidas...