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LaLiga,LaLiga Partnerships,LaLiga matches,LaLiga Advertising,LaLiga India

La Liga extends relationship with ISG for virtual advertising

La Liga has announced that they will continue to push geo-targeted broadcast distribution around the world. For the same, league’s global rights agency Mediapro...
Publicis Group,Advertising Brand in France,Sports advertising,Sports advertising in France,Lagardère

Global advertising giant Publicis launches sports arm

Publicis Group, the France-based international advertising giant, has launched a dedicated sports arm whose main role will be to work with brands to connect...
Indian Advertising Market,IPL advertising,World Cup advertising,2019 Advertising,ICC Cricket World Cup

Cricket to be catalyst in expected 15% growth for Indian advertising market

The advertising market in India is expected to reach ₹72,169 crore next year with an expected 15% growth rate. Cricket World Cup, Indian Premier...
Borussia Dortmund inks deal with Lagardere Sports for Virtual advertising technology

Borussia Dortmund to be first football club to use virtual advertising technology

Bundesliga giants Borussia Dortmund have announced that it has partnered with Lagardère Sports in a two-year deal for the virtual advertising technology in the home league...
Serie A

Serie A clubs to lose $816 million as Italy bans gambling advertising

New rules, which ban gambling advertising in football, will cost Serie A, Italy’s top division football league, $816 million in losses. The Italian club football’s...
PGA Tour 2018: ‘Live Under Par’: PGA TOUR’s new advertising campaign - InsideSport

‘Live Under Par’: PGA TOUR’s new advertising campaign

Tiger Woods is back on the golf circuit and so is the buzz around the gold. According to the golf experts, the sport’s ratings...
ITW acquires in-stadia advertising rights for CSA - InsideSport

ITW acquires in-stadia advertising rights for CSA

ITW Consulting has acquired in-stadia advertising rights for the Indian and Australian cricket teams’ tours of South Africa during the 2017-2018 season. The India-based...
Adidas

Adidas to focus on digital advertising, steps away from TV

  Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted has told CNBC. Rorsted...
Virat Kohli,Indian cricket team,India Tour of West Indies,India West Indies Series,ICC World Test championships

Market cheers with Kohli’s availability for full tour of West Indies

Presence of Virat Kohli also in blue flannels is changing the dynamics of India cricket team’s forthcoming tour of the West Indies. Even if...
Star India,Star India Vice President PR,Preeti Puri Sharma,Star India Vice President,Sports Business News India

Star India’s vice-president PR Preeti Puri Sharma quits

Star India’s Preeti Puri Sharma has reportedly stepped down from her position as the Vice President - PR. Friday is Preeti’s last day in office,...