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LaLiga,LaLiga Partnerships,LaLiga matches,LaLiga Advertising,LaLiga India

La Liga extends relationship with ISG for virtual advertising

La Liga has announced that they will continue to push geo-targeted broadcast distribution around the world. For the same, league’s global rights agency Mediapro...
Publicis Group,Advertising Brand in France,Sports advertising,Sports advertising in France,Lagardère

Global advertising giant Publicis launches sports arm

Publicis Group, the France-based international advertising giant, has launched a dedicated sports arm whose main role will be to work with brands to connect...
Indian Advertising Market,IPL advertising,World Cup advertising,2019 Advertising,ICC Cricket World Cup

Cricket to be catalyst in expected 15% growth for Indian advertising market

The advertising market in India is expected to reach ₹72,169 crore next year with an expected 15% growth rate. Cricket World Cup, Indian Premier...
Borussia Dortmund inks deal with Lagardere Sports for Virtual advertising technology

Borussia Dortmund to be first football club to use virtual advertising technology

Bundesliga giants Borussia Dortmund have announced that it has partnered with Lagardère Sports in a two-year deal for the virtual advertising technology in the home league...
Serie A

Serie A clubs to lose $816 million as Italy bans gambling advertising

New rules, which ban gambling advertising in football, will cost Serie A, Italy’s top division football league, $816 million in losses. The Italian club football’s...
PGA Tour 2018: ‘Live Under Par’: PGA TOUR’s new advertising campaign - InsideSport

‘Live Under Par’: PGA TOUR’s new advertising campaign

Tiger Woods is back on the golf circuit and so is the buzz around the gold. According to the golf experts, the sport’s ratings...
ITW acquires in-stadia advertising rights for CSA - InsideSport

ITW acquires in-stadia advertising rights for CSA

ITW Consulting has acquired in-stadia advertising rights for the Indian and Australian cricket teams’ tours of South Africa during the 2017-2018 season. The India-based...
Adidas

Adidas to focus on digital advertising, steps away from TV

  Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted has told CNBC. Rorsted...
Abu Dhabi T10 LIVE,Abu Dhabi T10 League,Sony Pictures Sports,Abu Dhabi T10 League LIVE,Abu Dhabi T10 Campaign

Abu Dhabi T10 LIVE: Sony aims to garner 250 million viewers

Sony Picture Sports Limited is aiming to generate over 250 million audiences for the upcoming Abu Dhabi T10 League from its 700-million strong subscriber...
Virat Kohli,Sport New Business,Wrogn sportswear,CupShup,Virat Kohli Brand Ambassador

WROGN joins ad start-up to target millennials for new collection

Virat Kohli’s athleisure and sportswear brand Wrogn has tied up with an advertising start-up to unveil their latest collection with an eye on the...