A CWG boost for table tennis business in India

The market for table tennis in India is relishing under the positive impact of the country’s success at the Gold Coast Commonwealth Games last month.

Table Tennis, driven by the Delhi sensation Manika Batra, was in the forefront as the Indian contingent signed off with a third place finish on the Gold Coast CWG medals tally.

Indian paddlers have emerged as one of the brightest performers.

Manika Batra was among the top Indian athletes to grab multiple headlines. The well-deserved hype has caught the imagination of the nation.

After Manika had almost single-handedly guided the women to their maiden CWG team gold, emerged champion in women’s singles, secured the silver in women’s doubles with Mouma Das and bronze in mixed doubles with G Sathiyan – the table tennis equipment business in India has registered a significant surge.

 According to online shopping site Flipkart, there has been a 42% jump in search trends for table tennis equipment in less than a month, with the average daily search increasing by 37% in April over March. More significantly, online sales for table tennis equipment showed a 46% rise on average daily units in April. The CWG was held from April 4-15.

 Flipkart sources have reportedly said there was a whopping 35% growth in sports goods sale over the last three months, with the month of April contributing to the maximum growth.

 The badminton business in the country had witnessed a similar boost following the grand success of the Indian Badminton League in the inaugural year (2013) and Saina Nehwal’s Olympic medal a year earlier.

 The north and north-eastern regions, traditionally not known to have a strong table tennis culture , have interestingly reflected more growth in the demand.

 In north, Flipkart’s business in TT equipment sale tripled in Chandigarh, while in Haryana it doubled in April. Punjab showed an 85% growth during this period.

 As far as the north-eastern region is concerned, Sikkim saw a growth of 150% followed by Assam (90%) and Meghalaya (80%) in sales figures