A shoe can help prevent 11 plastic bottles from entering the ocean, thanks to the technology that is serving the cause of environment by recycling the plastic bottle waste.
German sportswear and shoe brand Adidas and Parley have joined hands for eco-innovation with the avoid, intercept and redesign technology to end the cycle of marine plastic pollution.
This is with regards to a product placement opportunity for July/August 2018 issue adidasXParley, to help end marine plastic pollution.
Since 2015, Adidas has been collaborating with Parley to help end marine plastic pollution and raise awareness for the cause. Adidas products with Parley Ocean Plastic are made from upcycled plastic waste that is intercepted from beaches and coastal communities before it reaches the ocean.
This association forms part of the brand’s larger commitment to increase the use of sustainable materials in its products and make eco-innovation the new industry standard through the implementation of the Parley A.I.R. Strategy (avoid, intercept, redesign), which aims to end the cycle of marine plastic pollution long-term.
To take this ahead, the brand is creating a global collective movement of “Run for the Oceans” on 16th June 2018.