Smartphone brand Vivo has announced Aamir Khan as its brand ambassador for India. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.
Capturing the essence of brand Vivo, Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.
Insidesport.co had exclusively reported in January that the BBK Group-owned Chinese smartphone Vivo has signed in Aamir to replace Ranveer Singh. Aamir was to be the new face of Indian Premier League title sponsor’s campaign this season.
Vivo had subsequently ended its ties with Ranveer Singh, who had been the face of brand Vivo for close to 20 months.
Speaking on the announcement, Kenny Zeng, CMO, Vivo India, said, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”
Commenting on his association, Aamir Khan said, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”
Vivo, the leading investor in Indian sports on the strength of its ties with the IPL and the Pro Kabaddi league, has been facing tough competition from compatriot Chinese rival Xiaomi. The Beijing-headquartered Xiaomi in the last quarter of 2017 had displaced Samsung as the highest selling mobile handset brand in India.
Xiaomi has emerged as the market leader with 25% market share for the fourth and last quarter of 2017. Canalys has reported the Xiaomi market share at 27%. Samsung, the market leader for seven years, is placed in the number two position with 23% market share (Canalys – 25%). Xiaomi has scaled the peak for its value for money marketing and sales approach, while Vivo in spite of extremely high marketing spends is placed in the No. 3 position with 10% market share, followed by the other BBK Electronics brand Opp (8%) and Lenovo 7%.
Vivo last year had retained the IPL title sponsorship rights at a whopping ₹2,199 crore (₹440 crore per annum) for the 2018-2021 five-year cycle. Also last year, the smartphone brand had pledged ₹300 crore for a five-year sponsorship deal of Pro Kabaddi League.