Abhinav Bindra led AFL signs collaboration with Athletes management system Kinduct

India’s only Olympic individual gold medallist Abhinav Bindra is on a mission to promote larger use of sports sciences and data analytics in Indian sports.

Abhinav Futuristics Limited (AFL) promoted by Bindra has now announced strategic collaboration with leading Athlete Management System company Kinduct. The agreement will see AFL lead business development efforts for Kinduct and its Athlete Management System (AMS) throughout India. The two parties will also join forces on product support and sport science to offer mutual clients in the region a world-class resource for managing and monitoring their athletes.

Bindra who won 2008 Beijing Olympic Gold medal in shooting founded AFL and has been a pioneer in the country’s drive toward a larger use of sports science and data analytics.

Speaking about the partnership, Abhinav Bindra said, “The Indian sports ecosystem has steadily begun to adopt a more objective form of training and assessment, and look beyond its borders for best practices. With Kinduct and its AMS on hand, AFL can look at encouraging this trend, facilitating technology intervention, and help the ecosystem realize its true potential.”

“We’re excited at the possibilities that lie ahead for us through this partnership. In the last three years we have worked with over 5000 Athletes and other clients as pioneers of sport science and technology in the country, and going forward, Kinduct could become pivotal in reaching out to more across the country,” said Dr. Digpal Ranawat, Director, AFL.

The agreement is very timely for both AFL and Kinduct as India is currently experiencing significant growth in their professional sports industry, and this momentum has created a spike in participation of youth sports. Due to this growth, the sports market has begun adopting a data-driven approach to performance, which presents the corresponding need for sports technology such as an athlete management system.

“We’re honoured to be working with Abhinav and his team on this exciting collaboration. Both parties agree that the time is right in India to truly invest in athletic technology, and we believe that there’s no better way to begin this journey than with AFL,” said Dr Travis McDonough, CEO and Founder of Kinduct.