In run up to the Tokyo 2020 Olympic Games, Hindi news channel ABP News has launched a special program Jeetega India. The show intends to cover every single aspect of upcoming Olympic Games in Tokyo.
The entire campaign will focus on promoting sports in India.
The show Jeetega India will have a 360-degree approach to connect with the viewers. From celebrity brand ambassadors and grand ceremonies to felicitating the winners of Olympic 2020, ABP News has drawn a comprehensive programme for the biggest sporting spectacle.
The Jeetega India show will cover topics like– the journey of Olympics, stories behind the Games, India at the Olympics, memorable Olympic matches, the Olympic greats and Olympics world politics. These subjects are not only aimed at viewers’ entertainment but will also serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history.
ABP News Network CEO Avinash Pandey said, “We at ABP News took this initiative to bring the entire country together in supporting our athletes, who will be competing at the 2020 Tokyo Olympics. The occasion of Olympics is nothing short of a sports festival that is being celebrated by entire world. In that light, ‘Jeetega India’ is not just a campaign, but a movement that will encourage the youth so that they indulge more into sports, as India has been performing phenomenally in various sport events.”
Jeetega India on-air programming will comprise of trivia-based vignettes, anecdotes and interstitials on Olympics. The show will run on the channel throughout the day.
The Jeetega India weekend show will be aired during July and August every weekend. It will also cover all the latest updates on the Olympics. Furthermore, real-time updates throughout the day will also be shared, by the team deployed at the Tokyo Olympics.
Apart from on-air programming, ABP News will be hosting various on-ground events in India and Japan in order to promote the games and encourage the participants at the Tokyo Olympics 2020. The event will also act as a medium for discussion on matters like Sports in India. Yet, another major highlight of the show will be the launch of the official Jeetega India Anthem.