Abu Dhabi T10 LIVE: Reliance group getting serious about sports-broadcasting, after LaLiga, Viacom18 bags TV and digital rights for Abu Dhabi T10 league

Abu Dhabi T10 LIVE: Reliance group getting serious about sports-broadcasting, after LaLiga, Viacom18 bags TV and digital rights for Abu Dhabi T10 league
Abu Dhabi T10 LIVE: Reliance group getting serious about sports-broadcasting, after LaLiga, Viacom18 bags TV and digital rights for Abu Dhabi T10 league

Abu Dhabi T10 LIVE – Viacom 18 Bags LIVE Broadcast Rights: Reliance promoted  Media and entertainment network Viacom18 has bagged the TV and digital rights for the Abu Dhabi T10 league. It is worth noting that earlier Network 18 had acquired the rights of LaLiga for the Indian Sub-Continent.

Also Read: IPL 2021: Reliance planning big entry into sports-broadcasting, may bid for IPL rights

Abu Dhabi T10 LIVE: The league for the past few seasons has been broadcasted LIVE on Sony Sports Network & will now be showcased LIVE on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), over the top (OTT) platform Voot and Jio.  The cricket tournament will be played for 90 minutes and with over 34 matches will start from November 19.

The cricketing property is sanctioned by International Cricket Council (ICC) and licensed for ten years by Emirates Cricket Board.

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“Sporting events have always attracted a wide spectrum of audiences and we have been successfully experimenting with sports content on our network. The Abu Dhabi T10 collaboration is a bold step in further enhancing our sports content mix and we are hopeful it will help us expand our viewer and sponsor base,” said Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom 18.

Abu Dhabi T10 LIVE: The Abu Dhabi T10 will have eight participating teams comprising of Delhi Bulls, Pune Devils, Bangla Tigers, Deccan Gladiators, Maratha Arabians, Qalandars, Northern Warriors and Team Abu Dhabi.

“The ADT10 has grown by leaps and bounds over the past four seasons and has generated keen interest globally and gained tremendous traction in India,” said Shaji Ul Mulk, Chairman T10 Sports Management.

Also Read: IND vs ENG 2nd Test: Mohammed Shami hits 2nd Test fifty…

Reliance planning big entry into sports-broadcasting, may bid for IPL rights

Abu Dhabi T10 LIVE: As the BCCI gears up for the tender for the IPL media rights by the end of this year, it is being widely reported that Reliance Industries is all set to venture into sports broadcasting through Network18 Group and Reliance Jio.

According to the information available, IPL Media rights will be first on target for the new broadcast venture next year & company has already started preparing for the same.

Viacom 18 in which Network18’s broadcasting subsidiary TV18 owns a majority stake had recently also acquired the rights of LaLiga. One of the world’s top league La Liga this season will be broadcasted & Live Streamed on Viacom promoted MTV & VOOT respectively.
Reliance interests in Sports:
 
It is worth noting that slowly and gradually Reliance has emerged as one of the key player in the Indian Sports industry & with talks of their entry into Sports Broadcasting, they may rule the roost in the future –
 
– Reliance owns IPL team Mumbai Indians
– Reliance owned entity owns Indian Super League (ISL)
– Reliance also had a Joint Venture in India with Global Sports Marketing giants IMG. The entity is now 100% owned by the Indian promoters and is called RISE
– Reliance promoted – Reliance JIO has weaved in partnerships with various sports rights including BCCI Rights to be streamed on their platform. 
– Reliance Jio also had placed direct bids for both IPL Rights & BCCI digital rights in past. 

 

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