Italian League Serie A top-flight club AC Milan have terminated their decades-long deal with Adidas only to replace the German sports manufacturer with the rivals Puma.
The Milan-Adidas deal has been in place since 1998. The association also included club’s great successful era in the early 90s.
The club and the sports apparel and show brand have amicably agreed to end the association.
“AC Milan has mutually agreed with Adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018,” the club said in a statement.
“The current partnership, which began on 1 July 1998, has been highlighted by a consistent flow of successes with a total of twelve trophies.”
During their decades-long partnership, AC Milan has won 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups and 1 Italian Cup.
Adidas started partnering AC Milan back in season 1978/-1979, the year of the tenth Italian League title.
The club statement also revealed that a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership has been inked. However, the club did not reveal the name.
However, reports suggest that under the new ownership of the AC Milan, Puma is set to replace the rival Adidas for a much more lucrative deal.
Highly reputed brand Puma also makes kits for Arsenal, Borussia Dortmund and the Italian national team.
AC Milan ownership has changed earlier this year with the Chinese investors completing the takeover in a more than $800m deal.
Adidas has earlier this week suffered another blow when UEFA announced that Molten Corporation will be replacing the German manufacturer as the official match ball supplier for the Europa League.v