Accor-Paris Saint-Germain ink Principal Partner, Jersey Sponsor deal

Paris Saint-Germain,PSG Jersey Sponsor,PSG Sponsorships,PSG Sponsor,Accor Live Limitless

Accor and Paris Saint-Germain today announce they have signed a global multi-year partnership agreement. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season.

The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide.

Through this tie-up, both brands will be able to offer sports fans throughout the world innovative initiatives to drive engagement. Paris Saint-Germain’s booming popularity, unique lifestyle approach and world-acclaimed know-how to inspire supporters and partners alike, combines well with Accor’s new loyalty program which aims to offer “once in a lifetime” experiences for current and future members of ALL.

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ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.

Full details of the partnership will be revealed by Nasser Al-Khelaifi, Chairman and CEO of Paris Saint-Germain, and Sébastien Bazin, Chairman and CEO of Accor Group during a press conference to be held on Friday 22 February 2019 in Paris.

PSG president Nasser Al-Khelaifi, and Accor chairman Sebastien Bazin were scheduled to give more details of the partnership at a news conference on Friday.

Bazin was PSG president from 2009-11, the year Qatari backers QSI took over the club from U.S. investment fund Colony Capital. He was a PSG shareholder before becoming club president.

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