The legendary southpaw from the Caribbean will work together with Adda52 to promote poker and raise the awareness about the game in India. Gayle, who played for Kings XI Punjab in Indian Premier League 2018 season, will also be a part of the company’s brand activations and promotional campaigns.
“Gayle symbolizes both fun and success, making him the right choice to showcase Adda52’s vision. Such attitude and traits have tremendous synergy with Poker playing audience who have the passion to make it big. These synergies between Gayle and Adda52 and the former’s interest in the game of Poker makes this the right combination,” states the official release from Adda52.
The 38-year-old had earlier promoted Deltin Poker Tournament promoted by Adda 52 at Deltin Royale, Goa, this year in April.
Speaking about the move on joining Adda52, Chris Gayle said, “I love playing poker and I’m really glad to be associated with Adda52! It’s amazing to see the growing passion for the game in India and I would love to be a part of this journey.”
Mohit Agarwal, Co-founder, Adda52 said, “We are excited to have Chris as our brand ambassador as this will go a long way in improving the awareness of the game in the country. This will also help the audience relate more with poker as a skill-based yet fun game at the same time. We are the poker pioneers in India and look forward to many more users on Adda52’s award-winning platform.”
With the rising popularity of online gaming, especially poker, these factors will strengthen the bond between the user and the brand. “All the ingredients of explosive growth in gaming are present in the country – be it the demographics, the internet penetration or the smartphone penetration. The digital payment infrastructure in the country is superb. Once the advertising framework for real money gaming matures, the business should see significant growth,” added Mohit.
Adda52’s Poker Pro player and India’s only female WSOP bracelet winner Nikita Luther said, “Many people in the country are quite passionate about poker. Chris’s association with Adda52 will improve the awareness about the game and I am very excited about it”.