Adidas has appointed Neelendra Singh as the general manager for India. Singh’s joining comes into effect from today, Monday. He will be reporting to adidas managing director of emerging markets Dave Thomas.
Neelendra has succeeded Thomas, who has moved to a new role as Adidas’ managing director of emerging markets effective April 1st, reporting to Roland Auschel Board Member responsible for global sales.
Neelendra has been with Adidas for over 14 years, most recently as senior vice president global DTC and Franchise. He also has previous experiences as the vice president for retail and franchise at Adidas and group retail director in South Korea. He first joined Adidas in India in 2005 after working in various roles in the Indian retail teams of Orange, arcus and Shoppers Stop.