Adidas ties up with International Space Station to develop footwear off Earth

Sports Business News,Adidas,International Space Station,NASA,Adidas Soccer Balls
Courtesy : adidas

Adidas is all set to take the art and science of footwear development to a new high. Out of this planet.

The German footwear and sportswear giant in a big leap has tied up with the American International Space Station to test and develop footwear out of this world. In the space. In microgravity.

Adidas had announced its multi-year partnership with the International Space Station (ISS) US National Laboratory, managed by the Center for the Advancement of Science in Space – CASIS, to explore the boundaries of product innovation, human performance, and sustainability.

Also Read: UEFA EURO 2020: Adidas unveils official ball Uniforia

As part of Adidas and ISS National Lab’s commitment to leading innovation within their respective fields, the partnership will pursue breakthroughs to improve the future design and engineering for athletes on and off Earth, Adidas has stated in a Press release.

The initial phase of the partnership will focus on product innovation, and with the support of the ISS National Lab and technologies developed by NASA, Adidas will become the first brand to test footwear innovation in the extreme conditions of space.  adidas’ coveted Boost technology is scheduled to be tested without the distraction of gravity – which could influence the performance and comfort of existing models and enhance innovation of new products.

In future phases, Adidas also plans to research elements such as human performance and sustainability while leveraging the space station. Insights from the strenuous physical training regimen developed for astronauts to endure the harshest of conditions could also allow Adidas to apply potential learnings to athletes.

Ranveer Singh to be face of adidas Originals campaign

EA Sports FIFA 20 Global Series: adidas launches official match ball

Space provides the ultimate testing ground to maximize material usage and value within extreme conditions and confined environments. Future research on the space station applied to Adidas’ LOOP CREATION PROCESS for circular manufacturing could help advance sustainable creation and recreation methods applicable to Earth.

“The unique conditions of space provide the ideal environment to discover the unknown. For example, microgravity is the only condition in which we can observe specific experiments like the behavior of a spinning soccer ball without interrupting airflow and external supports holding it in place. Having control of certain variables allows us to conduct tests and collect insights that aren’t possible on Earth,” explains Christine Kretz, Vice President of Program and Partnerships of the International Space Station U.S. National Laboratory.

adidas soccer balls delivered by the NASA-contracted SpaceX CRS-18 cargo mission earlier this year have been tested in a series of experiments aimed to extend understanding of flight characteristics beyond an Earth-based wind tunnel. Depth in spherical aerodynamics will enable more design freedom for panel shape and texture.

adidas brings its global ‘Tango League’ concept to Mumbai

James Carnes, Vice President of Brand Strategy for Adidas, said: “Working with the International Space Station U.S. National Laboratory and CASIS – one of the most advanced facilities in the world – will help Adidas set new standards in performance innovation. This partnership not only allows us to co-create improvements to sports performance but to explore processes and design that could be applicable to Adidas’ dedicated efforts in sustainability as well.”

adidas will send its signature Boost pellets and footwear to the ISS National Lab onboard a future SpaceX cargo mission, with testing to begin as early as 2020.  Astronauts on board the station will execute experiments without the distraction of Earth’s gravity to uncover whether it’s possible to produce Boost midsoles with regions of different particle sizes– something that scientists theorize could optimize footwear performance and comfort.

Adidas will also look to find advancements in apparel like compression garments, as well as potentially find innovations around sustainable materials and processes.

It will also look to take advantage of the unique environment astronauts find themselves in when they go into space, seeing how the range of motion and muscle development in the human body changes without gravity.

Read More: UEFA Champions League: adidas reveals official ball for group stage