AFC Cup tie between JSW Bengaluru FC and 4.25 SC from North Korea will be live on Facebook for the first time in the history of Indian football.
Come Wednesday. Another chapter will be added to the history of Indian football. The Asian Football Confederation Cup Inter-Zone semi-final between JSW Bengaluru FC and 4.25 SC from DPR Korea on Wednesday, August 23, will create a history with first ever Facebook live broadcast in India.
The AFC digital programme Vision and Mission will provide an over-the-top offering in its initiative to widen engagement with football fans across the Continent. “This is another memorable moment for football in Asia. India is one of the fastest growing football markets in the world and now the millions of fans in the country will have a chance to watch this important game,” says Dato’ Windsor John, the AFC General Secretary.
“The AFC’s Vision and Mission sets out the clear objective of ensuring that football remains the number one sport in the Continent and clearly more engagement in India is vital in that aim. We are delighted that we are expanding our digital offering and at the same time connecting with so many other stakeholders.”
The AFC-Facebook association will also the sports profile in the country with a wide-range of activations to attract a new audience.
The live streaming will be available on http://bit.ly/AFCCupLive.
Bengaluru FC’s rivals on Wednesday are strong contenders. April 25 Sports Club was formed in 1949, the name standing as a tribute to the North Korean national holiday of the same date which signifies the creation of the Korean People’s Army, which incessantly means the club is owned and operated by the militia itself. 4.25, as it is abbreviated, is one of the most decorated clubs of the land. Having won fifteen DPR Korea Leagues and three Republican Championships, the Reds have been no strangers to Asian club competition from the late 80s.
When the DPR Korea national team made its first entry into the 2010 FIFA World Cup in South Africa since 1966 England, the club had the most representatives in the final squad with seven members.