“Cricket South Africa (CSA) sincerely apologises to Momentum for the unfortunate and unwarranted tweets made by one of our Board Members, in her personal capacity. CSA wishes to reiterate that Dr Eugenia Kula-Ameyaw did not act in her professional position as a non-executive board member of CSA,” said Beresford Williams, Acting President of Cricket South Africa.
“While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr Kula-Ameyaw on Twitter. We further wish to reiterate that CSA does not ascribe to the views expressed regarding Momentum and we sincerely value the benefits Momentum and all our sponsors bring in making cricket accessible and inclusive for all South Africans,” Williams said.
CSA is taking this matter very seriously and in light of the reputational damage potentially caused, CSA’s Members’ Council has referred the matter to the Social and Ethics Committee and once all internal processes have been completed, the necessary corrective action will be taken. As part of its ongoing efforts to improve the reputation of Cricket South Africa, the organisation’s management will be re-educating all its internal stakeholders on better understanding its Social Media Policy and to ensure employees across all levels understand the value afforded by sponsors and supporters.
CSA has issued an apology to Momentum but wishes to reiterate that the company remains forever grateful for Momentum’s sponsorship and the fruitful relationship both organisations have enjoyed for almost ten years.
“We thank Momentum for the substantial contributions they have made towards cricket upliftment and the milestones we achieved through their sponsorship and we assure them, that we will continue to build on the successes to grow and develop the game of cricket even further,” concluded Williams.
Cricket South Africa loses Momentum as ODI team sponsor due to ongoing crisis
Earlier in the day, Momentum, the biggest remaining sponsor decided to pull out of the deal.
According to a report in ESPNcricinfo, Momentum has confirmed that it will not seek to renew its sponsorship of international ODIs, the franchise one-day cup, the national club championships, the under-13, under-15 and under-17 school’s weeks and development initiatives including the Momentum Friendship Games and the eKasi Challenge. However, they will continue to sponsor the national women’s team until 2023.
In a statement, the financial services company said that is “not satisfied with the current state of affairs at CSA regarding governance and other reputational issues”.
“We will continue our dialogue with CSA to keep them accountable to do the right thing,” Carel Bosman, head of sponsorships at Momentum said. “We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game.”
Momentum has become the second major sponsor to cut ties with Cricket South Africa after Standard Bank opted not to continue their support of the Test team in December last year.