Aidem Ventures gets DSport sales, marketing mandate

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Independent media consulting and marketing company Aidem Ventures has bagged the ad sales revenue monetisation exclusively for Discovery Communications India’s sports channel DSport.

The channel exclusively caters to sports genre with a catalogue of more than 4,000 hours of live content every year for Indian audiences. The channel also telecasts a wide range of leagues and events from across the world of sports including football, cricket, golf, horse racing, cycling, motor sports, rugby and action sport (MMA and Wrestling).

Recently, DSports had aired the Nidahas Trophy triangular series featuring India, hosts Sri Lanka and Bangladesh, which propelled the channel to the No. 1 Spot amongst sports channels in the country during March 2018.

Aidem Ventures MD Karan Gupta said, “DSport is essentially going to be in the growth curve within the sports genre. Given the growth of the overall sports ecosystem in the country and our experience of selling sports properties like Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games Kerala and many more, we are all set to deliver the best.”

Aidem Ventures president Alok Rakshit said, “We look forward to this exciting assignment and endeavour to deliver the best results from our rich sporting experience. In addition to our exposure of working with key sporting federations, clients, and other relevant stakeholders, we are proud to have DSport on our roster.”

DSport business head TS Panesar added, “Aidem is undoubtedly a powerful sales house and we are confident that with their ability to represent their channel partners and in-depth experience in the sports genre, DSport will be positioned rightly in the advertiser’s market. Aidem Ventures have been operating the sports vertical and providing curated solutions to sporting federations, clients and owners of high impact sporting properties under the banner of AidemSporty with a vision to build the largest Sports Marketing Solutions provider in the country.”