Airtel Delhi Half Marathon registration process opens; Star Sports channel partner

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Airtel Delhi Half Marathon organisers have announced the start of the registration process for the Airtel Delhi Half Marathon 2018. The event is scheduled for October 21. Star Sports are the channel partners for Delhi’s most prestigious long-distance running event.

The Star Sports, India’s leading broadcaster, presence as the channel partner is a big boost to the event and the athletes.

Procam International, pioneers of the distance running movement in India, have announced the opening of registrations for the world’s most prestigious Airtel Delhi Half Marathon (ADHM) 2018. The IAAF Gold Label Race will witness over 35,000 participants across five categories – Half Marathon (21.097km), Great Delhi Run (6km), Open 10K, Senior Citizens Run (4.3km) and Champions with Disability (2.4Km), run along one of the fastest and picturesque course of the capital on October 21, 2018.

Also Read: Airtel raises pollution alarm, may snap ties with Delhi Half Marathon

Continuing their support in bringing the world-class experience to Delhi, telecom giants Bharti Airtel will continue with their commitment and support for the event as the title sponsors for the eleventh successive year

Ravindra Singh Negi, CEO – Delhi & NCR, Bharti Airtel said, “We are pleased that the Promoters have taken into account the feedback from Airtel, our customers and citizens at large and brought forward the race day to October 21. We appreciate the genuine effort that has been put in by Procam and other stakeholders, including the local administration, as shifting an event of this scale and stature, with participation from top international athletes, is a highly complex task. We hope this will help address some of the concerns relating to air pollution and the well-being of the participants and believe that all stakeholders need to continue collaborating and build on this positive initiative. We are also happy to note that Procam will be taking additional measures to ensure the well-being and safety of all participants.

Also Read: Delhi High Court green signal for Airtel Half Marathon

As always, we are delighted to support this wonderful and world-class platform and look forward to an enthusiastic participation from everyone.”

Delivering top-notch running experiences in India is a promise that Procam International lives by. Each year efforts are taken to re-invent and add new elements to the race and ensure ADHM is truly – A Running experience.

The Open 10K run, after its introduction for the first time in the last edition, will now be open for all amateurs including non-charity runners. This will give an equal opportunity and encourage new aspiring runners to experience the challenge of distance running. Applicants can apply under timing criteria by submitting their valid timing certificate, if the applicant cannot produce the timing certificate the application will be accepted under general category.

Also Read: Delhi half marathon raises ₹8.1 crore: Organisers

The success of any sporting event strongly depends on its like-minded partners. Over the years, the most respected brands have partnered with ADHM for the transformational role it plays in bringing individuals, organizations and institutions together. For the 2018 edition, there are two new brands who have joined the bandwagon.

Oakley, one of the leading global product design and sport performance brands, will be the Performance Eyewear Partner. Rajan Handa, Brand Business Manager, Oakley India, said, “It’s a great moment for us to partner with Airtel Delhi Half Marathon 2018, one of the most prestigious half marathons in the world. We at Oakley are thrilled to be the Performance Eyewear Partner of the four distance running events ardently promoted by Procam in India. People across the country are embracing an active lifestyle through various sports, and running clearly is at the forefront of this movement. This legion of people living an active lifestyle is defined by Passion, Progression and Performance – values that are deeply espoused by Oakley. Oakley has always pushed the envelope of technology, in pursuit of innovation, to give world class athletes products that help them enhance their performance. We look forward to a long and successful association”.

Tata Nexon has come on board as the ‘Driven By Partner’. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors said “We are pleased to announce Tata Nexon’s association as the ‘Driven By’ partner for the Airtel Delhi Half Marathon, an event that has grown to be one of the world’s most prestigious Half Marathon. Sport has always been an integral part of the Tata way of life and we stand committed to furthering the cause of Indian sport. We look forward to being a vital part of the half-marathon and supporting the event as it attracts the world’s best athletes on Indian soil. Marathons are a test of strength and endurance, much like the attributes of Tata Nexon. Tata Nexon, the lifestyle SUV from Tata Motors with Level Nex Design, performance and safety will be the lead car for Airtel Delhi Half Marathon.”

German multinational sportswear and sports shoe brand PUMA continud their association with the event. The registered Half Marathon participants will receive the exclusive PUMA Race Day Tee, while first 1000 runners will be awarded the PUMA Finishers Tee. Much to the runners’ delight, PUMA also launched their latest running footwear Hybrid at the back of the prestigious event. When running, Ignite foam triggers an impact, providing instant ENERGY RETURN. The Energy beads react to provide the ULTIMATE CUSHIONING, creating a rebound effect during the toe off phase resulting in exceptional cushioning and comfort for Longer Runs

Abhishek Ganguly, MD, PUMA India, said “We are excited to be associated with ADHM on their fourth edition. Running has immense potential in India, and we want to do everything we can to nurture this ecosystem. Associations such as these are in line with our pursuit of encouraging more people to adopt a healthier lifestyle.

“It is also a special occasion for us as we unveil our latest running footwear, The Hybrid. PUMA as a brand is always looking at new and innovative ways to enhance the running experience. The Hybrid features breakthrough foam technology that combines comfort and cushioning for longer runs. We are certain that HYBRID is an ideal running shoe and as a statement of this belief we are launching a ‘No-Questions-Asked Refund’ offer for ADHM registrants. This allows ADHM participants to buy the shoe and return them within a month incase of any concern. We believe this exercise will take Hybrid to more runners and give them a chance to experience this unique technology which enables a superior running performance.”

The Airtel Delhi Half Marathon is proud to be have continued support from its partners including Channel Partner- Star Sports, Ignited By- Puma, Driven By- Tata Nexon, Fashion Partner- Jabong, Hydration partner- Bisleri, Recovery Partner- Volini Spray, Timing Partner- Seiko, Performance Eyewear Partner- Oakley, Restoration Partner- Orsl , Hospitality Partner- Le Meredian, Print Partner- The Times Of India, Radio Partner- 98.3 Radio Mirchi, Medical Partner- Max Healthcare, Philanthropy Partner- India Cares Foundation, Institution Partner- Harmony for Silvers foundation, Promoted by – Procam International

Vivek Singh, Jt. MD, Procam International said, “This year is a special milestone for us, as Procam completes 30 years and to see our vision taking shape in this fashion is very satisfying. When we introduced this distance in Delhi, we always believed that it had the potential to be one of the world’s most prestigious races and importantly get Delhi running. The growth in the international profile, participation and support from the city is a testament of the efforts we have put in to achieve our vision.

“The unwavering faith and support of all stake-holders, led by our title sponsor Airtel, with us for 11 years now, has contributed to our growth. We would also like to extend our deepest gratitude to all other partners, including new partners Oakley and Tata Nexon for their belief and passion and welcome them on-board,” added Singh.

Registration for the Half Marathon and Open 10K will commence today (Friday). Interested runners can log onto the event website https://adhm.procamrunning.in for registration. # Overseas applicants are required to apply only online at https://adhm.procamrunning.in.


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