Airtel digs deep into cricket with live gaming show

Airtel digs deep into cricket with live gaming show in partnership with Times Internet owned Brainbaazi - InsideSport

Airtel TV has partnered with the Times Internet-owned Trivia app BrainBaazi to launch a live cricket quiz show ‘Airtel TV Free Hit Live’.

The quiz can be played live everyday on the Airtel TV app at 7:30 pm, just before the start of the Indian Premier League match. An anchor will ask 11 IPL related questions during the show and daily prizes will be shared with those who answer all questions correctly.

Currently available only on Android, Airtel’s new show will run for the entire duration of the Vivo IPL 2018.

The live, interactive experience of ‘Airtel TV Free Hit Live’, is powered by BrainBaazi’s technology platform. BrainBaazi’s proprietary two-way interaction platform coupled with live streaming is built to handle millions of users playing simultaneously. Players will also recognize the quiz anchors on Airtel’s new show, all of whom appear regularly on BrainBaazi’s own live quiz show at 9 pm every day.

Sameer Batra, CEO of Content and Apps, Bharti Airtel said, “With this new, intuitive platform, we are offering everyone the chance to be a winner during this ongoing T20 extravaganza. We invite our users to participate in this exciting contest and make their experience more rewarding.”

Launched in February 2018, BrainBaazi has already become India’s most popular trivia app on both the Google Play Store and Apple App Store. It clocks over 500,000 concurrent users every day and targets to reach 1 million concurrent users In the next three months.

BrainBaazi is owned by Times Internet, the largest digital products company in India.

Times Internet CEO Gautam Sinha added, “We are happy to partner with Airtel to create a custom-built live cricket gaming show for them to entertain & reward all the IPL enthusiasts across the country. BrainBaazi’s live video format is ripe for innovation and we look forward to partner with brands to create many more such exciting and interactive experiences that can reach millions of people every day.”