Airtel goes global on football sponsorship

India’s telecommunication major Airtel has inked a partnership deal with FUFA, football’s governing body in Uganda. The Federation of Ugandan Football Associations have received a massive financial boost as Airtel Uganda Limited has renewed its partnership with the FA.

Airtel, the leading telecommunications  brand from India, has announced the deal as the Cranes’ main sponsors. The deal value is being considered as the biggest sponsorship deal in Uganda’s sporting industry.

According to a statement released by FUFA, the new four-year sponsorship deal is worth Ug.shs 10 billion ($2.75 million).

At the event, FUFA was represented by the President Moses Magogo while Airtel Uganda Limited’s delegation was led by the country Managing Director VG Somasekhar.

“These are four more years to write a new history in Uganda’s football circles. The Shs 10 Billion contribution is to make a meaningful investment in football development,” said Somasekhar.

“The recognition of individuals at international level is success for the entire country.Life in Uganda can be summarized in three words – Eat, Sleep and play football.

“To the players, play for the name on the front of the shirt and remember the name at the back. Airtel Uganda is committed to serve football for the next 4 years, like we have done for the previous 4 years.”

Meanwhile, Magogo added that this was the biggest sports sponsorship deal in the history of the country and also thanked Airtel.

“I thank Airtel Uganda for this renewal. Coaches, players, referees create the football product which is marketable to the fans and sponsors and regulated by Government,” adds Magogo.

“This is the biggest sponsorship in the history of this country. It is not about today but the future. Airtel Uganda even supported FUFA in the regional campaigns and the FUFA Awards for two years now.”

It is announced that part of the package will be spent on the FUFA Juniors League, Airtel FUFA Awards and The Uganda Cranes Regional Tours.