FIFA World Cup 2018 is going to be the next battlefield for Indian telecom operators. The market leader and challenger have warmed up for yet another encounter to score over each other.
The earlier sparring session when Bharti Airtel and Reliance Jio were engaged in an aggressive marketing combat for bigger consumer base had reached the Supreme Court for adjudication over rights and breaches.
Even as on the go consumer base for the content on the second screen is increasing, the leading telecom operators have been in an aggressive survival of the fittest mode ever since Reliance Jio had changed rules of the game with its long time free data offers, followed by extremely viable plans.
FIFA World Cup 2018 is expected to surpass the 100 million milestone for online viewership. Bharti Airtel and Reliance Jio have geared up with plans to renew their rivalry. Lurching behind in the market share race during the Indian Premier League, Vodafone too is set to join the fray for a considerable share in what is expected to be the highest ever watched sports event in India ever.
PLANS AND PITCHES
Each of the three players have launched lucrative plans to lure the FIFA World Cup 2018 content consumers. Market leader Airtel, in addition to multi-language live broadcast, is also offering free behind the scenes video content along with pre- and post-match analysis shows. Airtel, having earlier streamed the Commonwealth Games live on the Airtel TV app, has acquired the Premier League football rights as the sport has a strong consumer base in India.
Major rival Reliance Jio will offer all the 64 FIFA World Cup 2016 matches live on Jio TV to its 186 million subscribers. Jio TV and Airtel TV have been the major competitors for 4G expansion and sports streaming. Afghanistan’s debut Test match against India, which started in Bengaluru on Thursday, is also available free of cost for the Jio TV subscribers. Jio had also streamed the Winter Olympics live in India and the Nidahas Cricket Trophy in Sri Lanka.
Fringe player Vodafone India is primarily relying on marketing pitches and incentives to hold its clients through World Cup contests on Vodafone App. The winners get prizes.
As the World Cup excitement gains more momentum, new packages and better deals for mobile internet consumers are not ruled out.’