Airtel TV to strengthen live sports streaming business

The telco has outlined key focus areas to take Airtel TV to the next level in its annual report

Airtel TV has planned to strengthen its live sports streaming business. Bharti Airtel’s over the top (OTT) app Airtel TV is planning to strengthen its live sports streaming business in the Financial Year 2019. The live streaming platform will also increase its focus on regional content as part of its strategy to enter into a new phase of growth in FY19.

The telco has outlined key focus areas to take Airtel TV to the next level in its annual report, states a report.

Airtel TV has shown an aggressive sports strategy for the Indian Premier League live streaming following a tie-up with Hotstar. The battle for the live streaming space had seen Airtel and Reliance Jio engaging in a legal dispute. That indicates the potential of sports content for the OTT platforms.

Airtel TV as part of its aggressive sports policy will focus on cricket, football, and other sports. The OTT platform is also looking to integrate rich and exclusive content across genres and languages while also working on tech innovations for a more immersive experience.

Airtel TV also plans to forge a stronger partnership with premium video content providers to unlock further value for our customers.

In December 2017, Airtel TV was revamped with a wider content offering and a new user interface. Airtel TV became the most downloaded video app in the first quarter of FY ‘18, clocking 4x user growth. Currently, Airtel TV offers 350+ Live TV channels. It also offers best of movies and TV shows from HOOQ, Eros Now, Sony Liv, ALT Balaji, among others. It offers content in 14 languages including Bhojpuri, Assamese, and Gujarati.

The platform has also bundled Amazon Prime Video membership for high-value customers. The revamp had enabled Airtel TV to garner 25 million+ active users. The platform has seen over 2000 years’ worth of watch-time per month. Airtel TV was downloaded by 50 million+ users with 1 billion+ minutes streamed monthly. The average time spent on Airtel TV is 18.8 minutes per customer per day.

Live sports potential value for the OTT players came to the fore when the social media giant Facebook had made an unsuccessful $600 million bid for the Indian Premier League digital rights, won by Star India for the joint highest bid for the absolute IPL video content.

Airtel TV, in February this year, had also tied up with Star Sports’ OTT platform Hotstar for live spots and other content.