Alibaba Group has officially launched its Olympic Games Showcase, the “The Olympic Games on the Cloud,” as a part of PyeongChang 2018, its first Olympic Games as a TOP partner.
The showcase brings to the fans, athletes, organizing bodies and fellow partners Alibaba’s vision for a future Olympic Games – one that runs completely on the cloud. Visitors to the Alibaba pavilion, which is located at Gangneung Olympic Park, a staging area for PyeongChang 2018 that hosts the Games’ ice sports, get to explore different scenarios that illustrate the potential impact of Alibaba’s cloud services and e-commerce platforms on future Games.
The launch event was attended by Jack Ma, founder and executive chairman of Alibaba Group, Thomas Bach, President of the International Olympic Committee, along with a number of distinguishes winter Olympic athletes.
Alibaba used kickoff to spotlight the “Alibaba Cloud ET Sports Brain for the Future Olympic Games.” It’s a suite of cloud-based and artificial-intelligence-powered solutions that the company said would drive the digital transformation of the Olympic Games to benefit fans, spectators, athletes, venues and organizers.
The platform will leverage analytics-processing and machine learning to “re-define engagement between fans, organizers, venues and athletes,” Alibaba said.
The cloud-driven big data can transform the way fans engage with the Games, creating a seamless, mobile experience moving between offline and online. Fans and athletes would be able to get around the city, find their way to the best events, be prepared for the weather, and experience the Games in new ways with the latest immersive technology.
When future host cities start planning for Olympic Games venues, Alibaba Cloud can use AI to perform big-data geospatial analysis to pick the optimal locations. Cloud-based biometric identification at sports venues can improve access control, security and crowd management. Deep machine learning can help model relationships between sleep, nutrition and the intensity of training as well as changes in temperature, wind speed, and other natural conditions to support athlete performance.
Cloud technology can improve storage, search and customization of content, making it easier for rights-holders to cover the Games and for fans to find and share their favorite moments anytime, anywhere.
“The opportunity for technology to positively influence, shape and reimagine the Olympic Games experience is tremendous and we haven’t even scratched the surface yet,” said Alibaba Group Chief Marketing Officer Chris Tung.
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“Over the next ten years, Alibaba Cloud ET Sports Brain will serve as the foundation of our efforts to drive the digital transformation of the Games, creating a more efficient and enjoyable experience for all audiences,” he said.