Alonso launches eSports team in association with Logitech

Fernando Alonso

Ace Formula One driver Fernando Alonso has launched his own eSports team ahead of the Abu Dhabi grand prix.

Alonso became the first Formula 1 driver to branch out into eSports, after launching his own team ahead of the Abu Dhabi Grand Prix. He has joined hands with McLaren sponsor Logitech to expand into the gaming world. The team is named FA Racing G2 Logitech G.

The team will compete in top-line series in F1 sim racing and other online categories. “I am a team principal finally,” Alonso said at the launch of the team in the Yas Marina. “There will be no meetings very early. We will change completely the way we work!!”

Alonso has not signed himself on his team. “We have some ideas for our fans to have online competitions, monthly, that they can not only participate with our pro drivers but also with myself. I will definitely be slower – more the amateur level. We will have fun, that is the first thing, and we will develop a platform that is available for everyone in the world,” he said.

The Alonso-Logitech partnership has started several months back after he was approached by the latter and G2. “It is very exciting, and it is a completely new thing to discover,” says Alonso. “I think eSports in other formats has been very successful but in racing, it is at the very beginning, and I think huge potential will come.

“I am happy to be one of the first investing in this direction and I think good and fun times are coming – not only for us but for gamers at home and for fans.”

Alonso said that part of his team’s plan was to find ways that fans could race with them too. However, for now, the focus on FA Racing will be on professional championships, competing in the official F1 game, rFactor and other categories,