Amazon Prime Video has become the official streaming partner of the ATP World Tour. The new deal will cover the worldwide distribution of the Next Gen ATP Finals through Amazon Prime Video.
ATP and ATP Media has announced the tie-up.
Amazon will have worldwide OTT rights (excluding China), and the full exclusive rights in the U.S., to distribute the Next Gen ATP Finals, outside of ATP’s OTT channel, Tennis TV.
This new event, held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee, takes place from 7-11 November in Milan and will showcase the very best men’s tennis players aged 21-and-Under, as well as introducing many new innovations to the game, ATP has reported on official nextgenatpfinals.com website.
The deal, which expires at the end of 2018, includes a commitment from Amazon to show all Next Gen ATP Finals matches produced by ATP Media.
ATP has also produced three documentaries that will air on Amazon Prime Video. The documentaries take fans behind the scenes, tracking many of the #NextGenATP players as they battle to make the cut for the inaugural event later this year. As well as giving fans unique access, the documentaries also feature exclusive interviews with some of today’s top players, who offer their insights into the future stars of the sport.
This deal will provide an international reach for this new and innovative tournament providing a global audience for the tennis stars of the future.
Chris Kermode, ATP Executive Chairman & President, said: “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that. Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport & entertainment.”
“We know live sports attracts a passionate fan base, many of whom are Prime members,” said Greg Hart, Vice President of Amazon Video. “We are thrilled ATP has awarded distribution rights to Amazon, showing their commitment to streaming live sports.”
Stuart Watts, COO ATP Media, added: “The synergies between a global brand such as Amazon and the future of our sport being showcased at the Next Gen ATP Finals are clear for all to see. This is an exciting deal that will not only bring great coverage for the Next Gen ATP Finals but will also offer a huge boost to the global reach of tennis.”