Nitesh Kripalani, Director and Country Head, has resigned from his Amazon Video India office.
Amazon has confirmed that Kriplani had quit. “Amazon confirms that Kripalani, who is leading Amazon Prime Video in India, has decided to move on from Amazon due to personal reasons. Nitesh helped build the team and deliver a great experience to our customers. We wish Nitesh the best for his future endeavours,” confirmed an Amazon India spokesperson.
Kripalani, Prior to joining Amazon, was with Sony Pictures Network India (SPN) for 16 months as an executive vice-president responsible for new media, business development and digital syndication. In Sony, he was credit for his key contribution to launch the video-on-demand platform Sony LIV and the digital distribution business.
He is also an investor in on-demand home services company Timesaverz Dotcom since October 2011.
Kripalani had joined Amazon Video India as country head in December 2014. Under his leadership, Amazon India launched its streaming service Prime Video in December 2016. Ever since, the company had made big investments in tie-ups with content makers and top production houses like Yash Raj Films and Excel Entertainment and various other properties in India.
With Kriplani in the driver’s seat, Amazon has registered a significant growth in subscriber figures. The global streaming service launched its first local original series ‘Inside Edge’ and also signed an exclusive deal with Salman Khan for the worldwide streaming rights to all his future titles, starting with Tubelight. The company had pumped big investments in exclusive movies, TV shows and stand-up comedy content.
Buoyed by the success of Inside Edge, the global streaming service was planning to proceed with the rest of the 17 series planned for Indian viewers. First off was expected to be Breathe, starring Madhavan and Amit Sadh, produced by Abundatia Entertainment and directed by debutant filmmaker Mayank Sharma.