Amazon is reportedly gearing up to challenge broadcast giants Sky Sports and BT Sports for the Premier League broadcast rights. The Premier League broadcast rights will be up for grabs next month for a three-season cycle between 2019 and 2022.
Amazon reportedly has been seeking expert advice for exploring the possibility to acquire the Premier League broadcast rights to strengthen its live sports’ portfolio.
A Daily Telegraph exclusive report has confirmed the development.
Amazon is reported to have approached various sports broadcasting industry experts about exactly what was required in the live broadcast of the most successful football league due to its own lack of experience in the field, Telegraph has reported quoting industry sources. The development though is not confirmed by Amazon.
Incumbents Sky and BT had committed £5.1 billion ($6.9 billion) from Sky and BT for the present cycle of Premier League broadcast rights. The Amazon move is likely to escalate the fierce competition for one of the most precious commercial football properties across the globe.
Amazon has emerged as a serious player in sports broadcast market last year with the acquisition of the UK rights to US Open and the ATP World Tour in five-year deals worth a combined £80 million. The deal had revealed Amazon’s serious attempt to log into sports broadcast industry.
World’s biggest internet company, Amazon’s £100bn annual revenue is close to three times of the combined earnings of its potential rivals.
Sky and BT had last month announced a tie-up to feature selling their channels on each other’s platform. Market experts opine the deal was driven by the emerging threats from the internet and social media giants like Amazon, Facebook, Netflix, and Google.
Under the deal, BT will now supply its sports channels, which show UEFA Champions League and Premier League football, to Sky. In addition, BT will be able to sell Sky’s Now TV service, which includes Sky Sports, Sky Cinema, and the Sky Atlantic channel, to its customers.