Amazon’s Twitch launches sports channel, Real Madrid, Arsenal signed as partners

Amazon’s livestreaming platform Twitch, best known for gaming, is expanding more into sports streaming with a brand new ‘Sports’ category, and partnering with some of the world’s most famous teams.

Twitch has been the number one destination for video game livestreaming for years, but its audience has also expanded to traditional sports as well. 

More recently, live Premier League games have been shown on the platform, the first indication of Twitch’s plans to move into sports broadcasts. Now, they’re creating a dedicated channel for the section.

Buoyed by what it describes as “tremendous growth” in the viewing of sports content on its platform, Twitch today (Wednesday) introduced ‘Sports’ as its own category and relaunched the /twitchsports channel. (Twitch.tv/twitchsports)
 

Twitch Sports Channel : Partnership with Real Madrid, Arsenal, UFC weaved

Twitch recently agreed content deals with LaLiga side Real Madrid and English Premier League outfit Arsenal, with both teams establishing channels on the platform in a bid to tap into its powerful demographic.

These two deals have been supplemented by agreements with Serie A outfit Juventus and Ligue 1 club Paris Saint-Germain.

Having signed content deals including advertising revenue share components, the clubs will produce exclusive and interactive content to be streamed on Twitch.

Twitch.tv/twitchsports will be the home of all featured sports events on the platform, which features links to other channels such as Premier League side Arsenal, the NBA, and UFC.The new Twitch Sports channel features other channels prominently.

In their announcement, Twitch said they are “collaborating with four of the world’s biggest and most innovative football clubs. Real Madrid and Arsenal have recently started broadcasting on their newly-established Twitch channels, and they will soon be followed by Juventus and Paris Saint-Germain”

These four world-renowned clubs will be producing exclusive content to be streamed on Twitch. This is in addition to the sports leagues already on Twitch, including the NBA, NHL, NWSL, RFL, and UFC.

There is already a growing crossover between professional sports and livestreaming, with the likes of Man City’s Sergio Aguero, F1 driver Lando Norris, NBA player Ben Simmons, NFL’s Juju Smith-Schuster and more all streaming regularly on the platform. Aguero actually became the fasters growing channel on the site when the Premier League was suspended.

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