Pro Kabaddi League (PKL) 2019 is being played across ten Indian 10 cities. For Ambuja Cement, therefore, this thriving sport is the apt platform to be associated with as it provides a compelling marketing platform to access a highly engaged and quality fan base, the Jaipur Pink Panthers title sponsors said in a Press release.
“Ambuja Cement is a brand with strong rural presence. Supporting a rural sport like kabaddi is in line with our passion for strength. We are proud to be associated with Pink Panthers, the strongest contenders in the championship, representing a State where we have a growing presence with our largest investment in a decade coming up at Marwar Mundwa,” said Ambuja Cement MD & CEO Bimlendra Jha.
Abhishek Bachchan, promoter, Jaipur Pink Panthers franchise, added, “Jaipur Pink Panthers are glad to have Ambuja Cement on board as our Team Title Sponsor for the Pro Kabaddi League Season 7. The sport of Kabaddi represents qualities like focus, flexibility and strength; and we believe our association with Ambuja Cement draws fine parallels to all these qualities. We look forward to a successful association with Ambuja Cement and a successful season ahead”
This exciting partnership promises a great value proposition for Ambuja Cement through enhanced national as well as local market promotion, activation and engagement with its consumers and trade.
As part of the partnership, Jaipur Pink Panthers’ players will also sport the logo of Ambuja Cement on front of the jersey in all matches. Ambuja Cement would leverage this partnership through trade and on-ground engagement in key markets, besides creating a stronger association with the sport and the team.
With the strong presence of the Bachchan family, the Pink Pathers franchisee has been sponsors delight. The team also supports logos of TVS motors in the powered by category, co-sponsors Just Dial, Dawat Basmati rice and Kalyan Jewellers, prayer partner Cycle Pure Agarbatti.