American Tourister has released an anthem to wish team India ahead of the ICC World Cup 2019. Indian national women’s team captain Mithali Raj is leading the chorus to wish the Men in Blue.
“I’m delighted at the opportunity to participate in such a unique, innovative campaign – and for the perfect cause as well! As captain of the Indian women’s Test and ODI cricket team, I lead a team of players that come from every part of the country. They represent the very best India has to offer, and I’m proud to call them my teammates. Ahead of the men’s World Cup, it’s only our united support as a nation that will give our boys the motivation to bring back the trophy for a third time!” said Mithali.
American Tourister has also extended its ongoing #YourAccessToTheWorld campaign, spearheaded by cricketing icon and captain of Team India ViratKohli. In order to truly capture the depths of emotion around the upcoming tournament American Tourister has launched its exclusive Champions Edition luggage, whose unique design and features have been inspired by the gentleman’s game. As a special bonus, two of the bags also feature Virat Kohli’s signature.
Anushree Tainwala, executive director marketing, Samsonite South Asia, said, “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”
Bodh Deb, VP and branch head, Autumn Grey Mumbai, adds, “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. So much so that we have been working on this campaign for the last six months and must have worked on at least six to seven rounds of ideas before we really zeroed on this one. A simple thought of an anthem crowd sourced from the fans and who better to feature in the anthem video than the legendary Mithali Raj. A heart felt message from the women’s ODI cricket team captain to the men’s ODI cricket team captain.”