LEX Sports Vision, the exclusive media rights holder for the I-League, will continue to broadcast the professional club competition even if it is engaged in a title dispute on the ownership of brand DSport, which has so far been telecasting the media company’s sports content.
Discovery Incorporation earlier this week has announced the absolute ownership of DSport, which the American broadcast giant and LEX Sports have been jointly operating for the past two years. Discovery India had also given its SVP – Affiliate Sales & Product Distribution Vijay Rajput the additional responsibility of heading its sports business in South India. Thus bringing DSport directly under Rajput.
Meanwhile, LEX Sports in a letter to the distribution platform operators in India has confirmed that its sports service shall be made available for broadcast on under a new brand name/channel 1Sport from February 14.
The 1Sport will thus continue to broadcast the I-League games as well other sports content in the offing from February 14.
The broadcaster, claiming that its content reached 100 million unique subscribers, has assured the distributors that “there will be absolutely no disruption in our transmission, content and programming line-up on 1Sports”.
Meanwhile, DSport is also contesting a legal battle with Discovery India over the title and ownership of DSport.