Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH and cable operators.
In the #RishtaPakkaSamjho campaign, the Mahanayak Amitabh is explains Sony Picture Network India’s new tariff plan amidst the prevailing confusion in wake of the new Telecom Regulatory Authority of India guidelines on TV channel tariffs.
The intent of this campaign, which is being rolled out in phases, is to empower the consumer with knowledge about various pricing options to choose from, so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination / bouquet, SPNI has stated in a Press Release.
SPNI has earlier announced the “Happy Sports” package for the sports lovers in the county.